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Customer Experience in Retail

From the moment a customer enters the store, through staff interaction, to checkout—and the decision to come back again.

Real-Time Store Performance

Prevent Customer Loss

CX Connected to Revenue

Know how every location performs. Every shift. Every team. Without delays or guesswork.

Identify dissatisfied customers before they switch to a competitor—and before they share their experience publicly.

See where poor experiences are costing you money—and where great service is driving higher spend and repeat visits.

Real-Time Store Performance

Know how every location performs. Every shift. Every team. Without delays or guesswork.

Prevent Customer Loss

Identify dissatisfied customers before they switch to a competitor—and before they share their experience publicly.

CX Connected to Revenue

See where poor experiences are costing you money—and where great service is driving higher spend and repeat visits.

How It Works

Customer Experience

Across the Entire Store

Cleanliness. Product availability. Staff helpfulness. Service speed. Store atmosphere. InsightSofa measures the customer experience at key moments throughout the shopping journey. Using email, SMS, or QR codes at checkout, store exits, fitting rooms, or directly in specific departments, you capture feedback instantly.

Show data from All Branches, only from product segment Woman fashion during last 3 months

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Key Metrics

Which Locations Drive Profit
and Which Don’t?

InsightSofa compares performance across individual locations, giving you a clear view of where revenue is being lost. Because every poor experience has a cost. And that cost can be measured.

Show data from United Kingdomc, segmented by Stores during last 6 months

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Customer Sentiment

Emotions 
That Drive Revenue

InsightSofa uses AI to analyze open-ended responses, giving you a real-time view of the mood across your stores. Not based on internal reports—but on the voices of customers who just shopped with you.

Show data from United Kingdom, segmented by Departments during last 6 months

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Auto Tagging

Improvement Ideas.
Captured Automatically.

Customers often share clear, practical suggestions. InsightSofa automatically ctegorizes this feedback and assigns it to the responsible managers. Each location gets a clear list of priorities. Feedback turns into an action plan.

Show data from Czech Republic, filtered by touchpoint Store visit during last 3 months

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Do you want this data in your company?

Or call us directly at +420 777 661 368

Feedback Collection

How Do You Get This Data?

With InsightSofa, you have three core ways to collect feedback. But one stands above the rest: transactional data—where the most valuable truth about your customer experience is revealed.

Transactional Collection

The highest response rates, beautifully designed surveys.

Recurring

Weekly, monthly, yearly… Always giving you clear trend insights.

One-Time

A single feedback collection. Fast insights, but limited long-term value.

Transactional Collection

Recurring

One-Time

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Feedback Collection

Transactional Measurement

The highest survey response rates. The highest-quality data. All in real time.

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InsightSofa Channels

Collect feedback where your customers actually share it.

Email Surveys

The highest response rates, delivered through beautifully designed surveys.

SMS Surveys

Start the survey with a simple text message on the customer’s mobile device.

Voice Surveys

A new generation of voice surveys. Respondents can start whenever it suits them.

Feedback Kiosks

Satisfaction terminals placed in stores and public spaces.

Website Widgets

Smart web widgets that appear on your site based on defined rules.

In-App Surveys

Surveys embedded directly inside your existing applications.

Email Surveys

SMS Surveys

Voice Surveys

Feedback Kiosks

Website Widgets

In-App Surveys

Design

Beautiful.
And built to perform.

Every survey reflects 14 years of CX expertise—crafted to maximize response rates and deliver a design that leaves your customers with a true wow experience.

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Real-world success stories

We needed to quickly launch customer satisfaction measurement in three countries, handling thousands of customers every month. Thanks to the excellent collaboration with the InsightSofa team, the entire implementation was completed within just one month.

The platform allows us to efficiently process feedback across all our branches through an intuitive web interface, while we continue to expand the solution with new features. Today, we collect insights from up to 190,000 customers a year, giving us the flexibility and data we need to continuously improve the customer experience.

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Jan Preclík

Group Customer Manager

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As the largest e-commerce retailer in the Czech Republic, we needed a solution capable of capturing the complete customer experience across many different touchpoints. InsightSofa helped us unify feedback from key moments of the customer journey into one clear and actionable system.

The platform was further adapted to our needs with additional features focused on parcel delivery and post-delivery feedback. Thanks to flexible customization and close collaboration with the InsightSofa team, we now have a solution that fits our processes and helps us continuously improve the customer experience.

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Martin Kodýtek

Digital Manager

We decided to start measuring customer satisfaction in 2021 and chose InsightSofa as our partner. Looking back after several years, it was clearly the right decision. The platform has helped us achieve strong response rates and gain a much deeper understanding of our customers’ needs and expectations.

The insights we collect now support more effective innovation and help guide decisions across the entire company. With InsightSofa, customer feedback has become an important part of how we manage and continuously improve our business.

Radek Dufek

CEO

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