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Software
for better customer
and employee experiences

From data collection to clear, actionable improvements

The voice of your customers

Feedback analysis

Business processes

One platform. Every channel. Capture feedback wherever your customers are — and reach them at the exact moment their experience is still fresh.

Connect experience data to performance. Identify patterns. Prioritize what matters. Move from insight to outcomes — faster.

InsightSofa doesn’t just collect feedback, it operationalizes it. Automate workflows, empower the right people, and manage experience with precision at scale.

The voice of your customers

One platform. Every channel. Capture feedback wherever your customers are — and reach them at the exact moment their experience is still fresh.

Feedback analysis

Connect experience data to performance. Identify patterns. Prioritize what matters. Move from insight to outcomes — faster.

Business processes

InsightSofa doesn’t just collect feedback, it operationalizes it. Automate workflows, empower the right people, and manage experience with precision at scale.

Experience Journey

Full experience journey

Gain a complete, connected view of your organization at every touchpoint. Instantly see where experience breaks down, where opportunities are hidden, and where action will drive the greatest impact.

Show data of entire Customer Journey, filtered by segment Electronics during last 3 months

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InsightSofa shows you where the experience works for customers—and where friction, frustration, or churn risk emerge. It clearly identifies where to start making improvements that drive long-term experience growth.

Predictive Analytics

See what’s ahead.

And make the right decisions.

InsightSofa analyzes your historical data to predict how your customer experience will evolve. So you can clearly see whether you’re moving in the right direction—or exactly where it’s time to make a change.

Show data from Germany, by segment Woman Fashion 

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Feedback

At the moment it matters most

Capture insight in real time — when the experience is happening and decisions are being shaped. Act while it’s relevant. Respond while it still makes a difference.

Email Surveys

The highest response rates. Beautifully designed surveys.

Email Surveys

SMS Surveys

Voice Surveys

Feedback Kiosks

Website Widgets

In-App Surveys

SMS Surveys

Surveys start with a simple SMS message sent to a mobile device.

Voice Surveys

New voice surveys your respondents can complete anytime.

Feedback Kiosks

In-location satisfaction terminals for stores and public spaces.

Website Widgets

Web widgets that appear on your site based on your rules.

In-App Surveys

Surveys embedded directly within your existing applications.

Design

Simple. Effective. Beautiful.

InsightSofa surveys stand out with beautiful design, fully customizable to your brand. They are short, clear, and designed to achieve exceptionally high response rates. Powered by advanced AI features, they deliver a truly interactive experience.

Data collection is no longer one-sided. An intelligent avatar guides respondents through the survey, reacts to their answers, and naturally adapts the next questions.

Or call us directly at +420 777 661 368

We’ll show real data and typical workflows for your industry.

Opportunities

Turn feedback into growth. Reduce churn. Unlock upsell.

Define the opportunities you want to uncover — InsightSofa continuously analyzes every piece of feedback and the moment it detects a trigger, it automatically assigns it to the right person in your organization. No delays. No missed signals.

Define your company’s opportunities

Every company is different. And every company has different opportunities. Describe them in your own words—just as you would explain them to a colleague.

InsightSofa AI analyzes all surveys, all questions—including open-ended comments—and looks for these opportunities.

All identified opportunities are automatically assigned to the right people to take action.

You have a complete overview of how many opportunities arise and whether you are making the most of them.

Opportunities are fully AI-powered. They analyze all surveys, questions, and responses—including open-ended comments. Based on the opportunities you define, AI looks for matches. When it finds one, it opens a case and automatically assigns it to the right person. This helps you uncover upsell potential, product innovation ideas, at-risk customers, and other opportunities that would otherwise remain hidden.

Financial Impact

Monetize
Customer Experience

See the true business impact of satisfaction and loyalty — in real numbers. InsightSofa connects customer experience data to revenue, retention, and growth. Turn CX from a cost center into a measurable growth engine.

Show data of Electronics, only in division London during last 3 months

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If you turn 10% of critics into promoters, you can expect revenue to increase by 3 135 470. That’s what this is all about.

Financial Impact

SWOT by customers

Generate a live SWOT analysis based on real feedback. Instantly understand your strengths to amplify, weaknesses to fix, opportunities to seize, and threats to eliminate. Turn insight into action in real time.

Show data of Customer Experience, only in division London during last 3 months

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Do you want this data in your company?

Or call us directly at +420 777 661 368

Coming soon

Say “Hello” to voice surveys

Respondents can start anytime it suits them. They simply speak — openly, effortlessly, in their own words. Our AI listens, understands, and intelligently structures their responses while automatically completing the survey in the background. No typing. No friction.

A simple, natural question starts the conversation. Respondents answer in their own words, just like speaking to a person.

Our AI understands spoken responses and keeps the conversation flowing naturally. It captures the meaning, not just the words.

As the conversation unfolds, the AI maps responses to survey questions in the background. The survey fills itself in — without respondents ever seeing a form.

If something important is missing, the AI gently asks a follow-up. This ensures every key question is covered without interrupting the natural flow.

Or call us directly at +420 777 661 368

Smart Customer Experience

Bye bye traditional metrics.
Welcome what’s next.

InsightSofa builds on globally recognized methodologies — NPS, CSAT, CES — and elevates them with modern, AI-driven intelligence. Go beyond surface-level scores. Uncover deeper context, hidden drivers, and real business impact.

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Real-world success stories

We needed to quickly launch customer satisfaction measurement in three countries, handling thousands of customers every month. Thanks to the excellent collaboration with the InsightSofa team, the entire implementation was completed within just one month.

The platform allows us to efficiently process feedback across all our branches through an intuitive web interface, while we continue to expand the solution with new features. Today, we collect insights from up to 190,000 customers a year, giving us the flexibility and data we need to continuously improve the customer experience.

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Jan Preclík

Group Customer Manager

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As the largest e-commerce retailer in the Czech Republic, we needed a solution capable of capturing the complete customer experience across many different touchpoints. InsightSofa helped us unify feedback from key moments of the customer journey into one clear and actionable system.

The platform was further adapted to our needs with additional features focused on parcel delivery and post-delivery feedback. Thanks to flexible customization and close collaboration with the InsightSofa team, we now have a solution that fits our processes and helps us continuously improve the customer experience.

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Martin Kodýtek

Digital Manager

We decided to start measuring customer satisfaction in 2021 and chose InsightSofa as our partner. Looking back after several years, it was clearly the right decision. The platform has helped us achieve strong response rates and gain a much deeper understanding of our customers’ needs and expectations.

The insights we collect now support more effective innovation and help guide decisions across the entire company. With InsightSofa, customer feedback has become an important part of how we manage and continuously improve our business.

Radek Dufek

CEO

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Industries

Explore the industries where we help our clients succeed.

Below, you’ll find inspiration from a range of sectors where InsightSofa helps build stronger, more successful businesses for the long term.

B2C companies

B2B companies

E-commerce

Insurance

Healthcare

Public sector

Retail

Services

Manufacturing / R&D

B2C companies

Focused on performance, business reporting, and retention mechanisms.

B2B companies

Deep customer insight with timely notifications.

E-commerce

Understanding customers from product delivery through sales services.

Insurance

Satisfaction optimization, trend tracking, and data to support decision-making.

Healthcare

Patient satisfaction, improvement insights, and regulatory compliance.

Public sector

Optimizing feedback and improvement suggestions from citizens.

Retail

Fast and easy feedback collection for store visitors.

Services

Feedback on delivered services. Identifying strengths and weaknesses.

Manufacturing / R&D

Feedback on product development throughout the entire product lifecycle.

Implementation

We’ll implement it with you.

Our consultants bring extensive experience across industries. We implement InsightSofa—and customer experience methodology—with you, in person or online.

At the beginning, we help you design the most effective way to measure customer experience. Together we define a meaningful customer journey and prepare the structure, wording, and logic of your surveys to ensure they deliver valuable insights.

We configure the entire InsightSofa platform according to the agreed scenario. Together we define how your systems should be connected, manage the integration process, and thoroughly test everything to ensure the setup works reliably.

We train your team to confidently work with the platform and customer feedback. Together we define a practical plan for how CX insights will be used in your organization and share proven best practices to help you get the most value from your data.

Or call us directly at +420 777 661 368

Frequently asked questions

Typically a few weeks. It depends on the customer journey and the complexity of system integrations.

CX and EX are broad concepts. To price each solution based on what you actually need, we need to understand a few key details. We’ll cover them during the demo, and then provide you with a tailored price.

We support NPS, CSAT, CES, custom surveys, and advanced metrics such as OES and ISI. They can be combined across the customer journey and segments.

InsightSofa is a true omnichannel tool. Email, SMS, WhatsApp, satisfaction terminals, QR codes, voice surveys, and more.

It’s not just about collecting responses. The key is root-cause analysis, automated workflows, and direct integration with team processes and ownership.

Data is stored securely, fully GDPR-compliant, and supports both anonymous and identified feedback as needed.
InsightSofa

This is Experience Management

redefined for how business works today.