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Website Visitor Feedback

Gather feedback thoughtfully, intelligently, and in a way that drives meaningful action.

Instant Feedback

Under Your Control

Anonymous or Identified

Collect feedback exactly where the experience happens—on your site, at the very moment a visitor takes action.

You decide how and when widgets appear. Seamlessly aligned with your design. Precisely triggered by behavior, timing, or context.

Let visitors stay anonymous—or connect feedback to real profiles. If you already know who they are, pass that data into the widget and gain deeper insights.

Instant Feedback

Collect feedback exactly where the experience happens—on your site, at the very moment a visitor takes action.

Under Your Control

You decide how and when widgets appear. Seamlessly aligned with your design. Precisely triggered by behavior, timing, or context.

Anonymous or Identified

Let visitors stay anonymous—or connect feedback to real profiles. If you already know who they are, pass that data into the widget and gain deeper insights.

What Are Widgets For?

Real-World Use Cases

Website feedback can unlock a wide range of valuable insights—it all depends on where and how you place your widgets. Every touchpoint tells a different story.

Website Widgets

The Feedback
You Actually Need

Tailor every question and response to fit your goals. Adapt to different scenarios, audiences, and moments—so you collect exactly the insights that help you refine, optimize, and elevate your online presence.

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Smart Setup

Visible
Where It Matters Most

Trigger surveys exactly when the experience is still fresh—when customers can provide the most accurate and valuable feedback. By reaching them at the right moment and in the right place, you significantly increase response rates and the quality of every insight you collect.

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Trend Report

See clearly whether you’re improving
or falling behind.

Track results for specific factors and measure the real impact of every change you make. Instantly verify whether your initiatives are driving a better customer experience—and make confident decisions backed by data.

Show data from Customer Care Satisfaction, during last 3 months

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Segment Report

Pinpoint weak spots
across your website or service

Get a clear, segmented view of the entire experience and uncover where friction holds you back. Take targeted action—then track whether customer experience is truly improving.

Show data from BigXXL.com, segmented by Satisfaction, during last 3 months

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Reports

The features you need.

Nothing more. Nothing less.

Purpose-built to support your business from every angle. However you use your widgets, you can rely on reports that deliver exactly what matters—clear insights, practical outputs, and the confidence to act.

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Real-world success stories

We needed to quickly launch customer satisfaction measurement in three countries, handling thousands of customers every month. Thanks to the excellent collaboration with the InsightSofa team, the entire implementation was completed within just one month.

The platform allows us to efficiently process feedback across all our branches through an intuitive web interface, while we continue to expand the solution with new features. Today, we collect insights from up to 190,000 customers a year, giving us the flexibility and data we need to continuously improve the customer experience.

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Jan Preclík

Group Customer Manager

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As the largest e-commerce retailer in the Czech Republic, we needed a solution capable of capturing the complete customer experience across many different touchpoints. InsightSofa helped us unify feedback from key moments of the customer journey into one clear and actionable system.

The platform was further adapted to our needs with additional features focused on parcel delivery and post-delivery feedback. Thanks to flexible customization and close collaboration with the InsightSofa team, we now have a solution that fits our processes and helps us continuously improve the customer experience.

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Martin Kodýtek

Digital Manager

We decided to start measuring customer satisfaction in 2021 and chose InsightSofa as our partner. Looking back after several years, it was clearly the right decision. The platform has helped us achieve strong response rates and gain a much deeper understanding of our customers’ needs and expectations.

The insights we collect now support more effective innovation and help guide decisions across the entire company. With InsightSofa, customer feedback has become an important part of how we manage and continuously improve our business.

Radek Dufek

CEO

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Other InsightSofa Channels

Email Surveys

The highest response rates. Beautifully designed surveys.

SMS Surveys

Surveys start with a simple SMS message sent to a mobile device.

Voice Surveys

New voice surveys. Respondents can begin whenever they choose.

Feedback Kiosks

In-location satisfaction terminals for stores and public spaces.

Website Widgets

Web widgets that appear on your site based on your rules.

In-App Surveys

Surveys embedded directly within your existing applications.

Email Surveys

SMS Surveys

Voice Surveys

Feedback Kiosks

Website Widgets

In-App Surveys