A satisfied customer as the most effective acquisition strategy
Companies traditionally invest significant resources in acquiring new customers. Marketing budgets are growing, campaigns are being optimized, performance is measured to decimal points. Yet one of the most [...]
Why companies that listen to customers make better decisions
Companies today do not suffer from a lack of data. On the contrary – according to a study by IDC (International Data Corporation), the volume of globally generated [...]
Feedback that increases performance
In many organizations, customer feedback is still collected more out of habit than as a strategic performance management tool. Yet data suggests that its true potential lies elsewhere. [...]
A satisfied customer is the best salesperson
At a time when acquisition costs are rising and customer loyalty is declining, companies are increasingly returning to one basic principle: growth does not begin with new customers, [...]
Reviews as a growth engine
Online reviews today represent one of the most influential factors in customer decision-making. According to a BrightLocal study (2023), 87% of consumers trust online reviews similarly to personal [...]
Apple is changing the rules of customer experience
Apple is often described as a company obsessed with design. Less emphasized, however, is that it applies the same obsession to managing customer experience (CX, Customer Experience). These [...]
