Customer sensitivity matters more than the score itself
In economics, elasticity is one of the fundamental concepts: it describes how sensitively demand reacts to a change in price. In the field of customer experience (CX), we [...]
Loyalty breaks before you measure it
Most companies today measure Customer Experience (CX) in a way that would appear outdated in other disciplines: they look into the past. Tools such as NPS (Net Promoter [...]
NPS drives growth more than companies are willing to admit
Net Promoter Score (NPS) has become one of the most widely used indicators of customer experience (Customer Experience, CX) over the past decade. Its popularity is based on [...]
