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# InsightSofa: InsightSofa is a customer experience management platform that collects real-time feedback across key customer touchpoints. It combines standard CX metrics with AI-driven insights to help companies quickly understand what drives satisfaction and loyalty—backed by 14 years of proven know-how and fast implementation.

## Sitemaps
[XML Sitemap](https://www.insightsofa.com/sitemap_index.xml): Includes all crawlable and indexable pages.

## Posts
- [One complaint is a gesture; ten identical ones are a system failing](https://www.insightsofa.com/one-complaint-is-a-gesture-ten-identical-ones-are-a-system-failing/): Last week a colleague from another company told me she was dealing with the same complaint for the third time that month, from three different customers. Each time, it had been "resolved." Each time, the same thing came back a few weeks later. She asked me if that was normal. Yes, unfortunately, it is.
- [Ondřej Borovička: CX needs to move from “knowing” to “doing”](https://www.insightsofa.com/ondrej-borovicka-cx-needs-to-move-from-knowing-to-doing/): Ondřej Borovička is one of the most experienced CX professionals on the Czech market. Over eighteen years, he built customer experience from within large companies such as Avast, ČSOB, Air Bank and T-Mobile.
- [The most honest feedback never comes when you ask for it](https://www.insightsofa.com/the-most-honest-feedback-never-comes-when-you-ask-for-it/): A few years ago, I sat in a meeting where marketing presented the NPS (Net Promoter Score, a customer loyalty metric on a scale of -100 to +100) for the previous quarter. The number was solid, just over 40. Everyone nodded along happily. But the day before, I'd had the company's Google reviews open, and a quarter of them were about the same thing: delivery delays. It barely showed up in the survey. Not because people didn't care, but because the ones struggling with deliveries simply hadn't filled it in. They'd written a review instead. Or written nothing at all, and ordered elsewhere next time.
- [From map to action: making sure your journey map doesn’t end up in a drawer](https://www.insightsofa.com/from-map-to-action-making-sure-your-journey-map-doesnt-end-up-in-a-drawer/): A few years ago, I sat through a workshop where we spent three hours sticking coloured notes onto a roll of paper stretched across the entire meeting room. By the end of the day, we had a beautiful customer journey map. Emotions marked at every stage, pain points highlighted in red, moments of truth underlined. I was thrilled, so thrilled that I photographed the thing from several angles.
- [When Ordinary Satisfaction Says More Than NPS](https://www.insightsofa.com/when-ordinary-satisfaction-says-more-than-nps/): Picture two companies. One boasts every quarter about a Net Promoter Score of around 45 and talks about it in meetings like it's a school report card. The other asks just one thing after every support call: "How satisfied were you with how this was resolved?" Both companies are measuring something about the customer. But they're asking completely different questions, so they get completely different answers.
- [Petr Hulec: The road to the customer never ends](https://www.insightsofa.com/petr-hulec-the-road-to-the-customer-never-ends/): Bushman was founded in 1997, when Jindřich Melichar, wandering around Australia, realised that travellers need not just quality gear but also comfortable clothing made from natural materials. From four people in a Prague office in Smíchov grew a brand that today sells through its own network of shops and an online store in the Czech Republic and other European countries.
- [Moments of truth, or the handful of points that decide everything](https://www.insightsofa.com/moments-of-truth-or-the-handful-of-points-that-decide-everything/): A few years ago I sat in a meeting where marketing proudly presented how they'd improved "overall satisfaction with the customer journey" by three percentage points. It looked great on the slide. The problem was that nobody had noticed complaints about late deliveries had risen by a tenth in the meantime. We'd improved the average. Customers dealing with an actual problem couldn't have cared less.
- [Open-ended questions aren’t an add-on, but a skill.](https://www.insightsofa.com/open-ended-questions-arent-an-add-on-but-a-skill/): Try picturing two versions of the same customer. In the first scenario, they give you 6 out of 10 on a satisfaction survey. In the second, they give you the same 6, but add: "The product's fine, but I waited three weeks for my order and nobody told me what was going on." Same number. Completely different information.
- [Kristýna Komsa: CX has to be in a company’s DNA, not just in a presentation for management](https://www.insightsofa.com/kristyna-komsa-cx-has-to-be-in-a-companys-dna-not-just-in-a-presentation-for-management/): Kristýna Komsa is currently on maternity leave, but before starting this new chapter in her life she worked as a Manager at Prague Airport, where she was responsible for the overall customer experience strategy, feedback collection, passenger segmentation, customer journey mapping and setting service quality standards. She led a team of CX specialists, analysts and researchers.
- [GDPR and feedback collection where CX teams most often go wrong](https://www.insightsofa.com/gdpr-and-feedback-collection-where-cx-teams-most-often-go-wrong/): Most CX managers will tell you GDPR is a legal department problem, something that only matters when you're sending a newsletter or setting cookies on a website. The reality is different, and less convenient: every satisfaction survey, every time you link an NPS (Net Promoter Score, a customer loyalty metric measured on a scale of 0 to 10) response to a name in your CRM, every "let's see who gave us a low score and give them a call" is personal data processing. And GDPR (the General Data Protection Regulation, EU legislation in force since May 2018) applies to it exactly as much as it applies to email marketing.
- [Your CX team can’t save the customer. The rest of the company can.](https://www.insightsofa.com/your-cx-team-cant-save-the-customer-the-of-the-company-can/): I know this situation well. The CX team is poring over survey results, NPS has dropped for the second quarter running, and when you go to discuss it with the product or finance department, you're met with polite indifference. "That's your problem." The customer is simply the concern of whoever happens to talk to them. Everyone else has different KPIs.
- [When a Metric Becomes a Target](https://www.insightsofa.com/when-a-metric-becomes-a-target/): There's a paradox that does more damage to customer experience than bad data or tight budgets. It's called Goodhart's Law. British economist Charles Goodhart formulated it in 1975 in the context of monetary policy, but its reach extends far beyond central banking: once a measure becomes a target, it ceases to be a good measure.
- [Jiří Landovský: Candidate isn’t a number in a queue. They’re a customer.](https://www.insightsofa.com/jiri-landovsky-candidate-isnt-a-number-in-a-queue-theyre-a-customer/): Jiří Landovský has London and Israel on his CV, started out in data automation and systems engineering, but these days his work is all about people. For over a decade he's been Head of Customer Experience at Recruitis.io, helping companies build recruitment processes that treat candidates the way you'd treat a customer.
- [Radka Maršálová: CX Isn’t About Measurement. It’s About Running the Business.](https://www.insightsofa.com/radka-marsalova-cx-isnt-about-measurement-its-about-running-the-business/): Radka Maršálová started out at a time when CX in the Czech Republic was barely a concept. She joined Direct Insurance as an NPS Specialist when almost nobody in the country had heard of the term, with no local resources and no community to lean on. She had to figure it out on her own. And that experience taught her what she considers the most valuable lesson in CX: before you implement anything, you need to truly understand it not from a slide deck, but from practice.
- [Why CX Managers Lose in the Boardroom and How to Change That](https://www.insightsofa.com/why-cx-managers-lost-in-the-boardroom-and-how-to-change-that/): Customer experience has the strongest business case of any department. And yet, in the boardroom, it's still treated as a cost not an investment. The problem isn't the data. It's the language.
- [#5 CX Brunch (11. 6. 2026, Prague)](https://www.insightsofa.com/5-cx-brunch-11-6-2026-prague/): A Thursday morning in Prague, at a café still searching for its name. One room, a diverse group of professionals, and hours of conversation you don't easily forget. That was the fifth edition of CX Brunch.
- [Customers won’t fill in your survey. They’ll fill in this one.](https://www.insightsofa.com/customers-wont-fill-in-your-survey-theyll-fill-in-this-one/): You know the feeling. You're staring at survey results forty responses from a database of four thousand contacts and you're thinking: now what? One per cent. And even those forty responses don't tell you much, because half the people skipped three-quarters of the questions and typed "don't know" into the open text field at the end.
- [The best CX analysts are sitting in the call centre, but nobody’s asking them](https://www.insightsofa.com/the-best-cx-analysts-are-sitting-in-the-call-centre-but-nobodys-asking-them/): A few years ago I went out to a company where the leadership was scratching their heads over a nine-point drop in NPS (Net Promoter Score, a measure of customers' willingness to recommend the company) in a single quarter. They were hiring an agency, running qualitative research, calling in consultants. Meanwhile, sitting in the call centre was an operator who explained to me over coffee, in about five minutes, exactly why customers were leaving. A change to the billing system meant people were receiving invoices with different amounts than what was in their contract. Nearly one in three customers was calling about it. She had reported it to her team leader three times. It went nowhere.
- [Saying Goodbye to a Departing Customer as a Strategic Opportunity?](https://www.insightsofa.com/saying-goodbye-to-a-departing-customer-as-a-strategic-opportunity/): I recently cancelled a subscription to a streaming service. The usual drill clicking through five screens where they tried to talk me into staying. A discount. A free month. "Are you sure?" And then, when I finally reached the confirm button, an email arrived: "Your subscription has been cancelled." Full stop. No question why. No thank you. No "if anything changes, we're here." Nothing.
- [When to Use CES and When to Use NPS and Why It Matters](https://www.insightsofa.com/when-to-use-ces-and-when-to-use-nps-and-why-it-matters/): When I ask people working in CX which metric they use to measure customer experience, I usually get a one-word answer: NPS. And when I ask why NPS specifically, I often hear something along the lines of "because everyone measures it." That's the kind of answer that makes me, as an analyst, a little uneasy. Not because NPS is a bad metric. But because "everyone measures it" isn't a reason. It's a habit.
- [Why B2B Experience Can’t Be Measured Like B2C](https://www.insightsofa.com/why-b2b-experiance-cant-be-measured-like-b2c/): At customer experience conferences over the past few years, the same strange scene keeps playing out. Managers at large B2B firms complain that their CX (customer experience) scores refuse to budge. They are investing more than ever. They are hiring specialists. They are buying platforms. And still nothing moves.
- [When service is invisible, it works best](https://www.insightsofa.com/when-service-is-invisible-it-works-best/): The best customer experience is the one the customer never even notices. No complaint, no call to support, no frowning at an email. Just a feeling that everything simply works. So how do companies move from firefighting to spotting the smoke before the first spark appears?
- [Renata Novotná: The real problem is usually somewhere else entirely](https://www.insightsofa.com/renata-novotna-the-rael-problem-is-usually-somewhere-else-entirely/): Renata Novotná has been working in customer and employee experience since the days when CX was barely talked about in the Czech Republic. At Ipsos she works as a Strategic Processes and CX Consultant, helping major brands weave customer and employee data into something that actually works as a whole. Alongside that, she's been running her own consultancy since 2017, where she helps owners and managers of small and mid-sized businesses set up processes so they can free up their hands and their heads for what really matters.
- [What is the customer journey in B2B and why does it differ from B2C](https://www.insightsofa.com/what-is-the-customer-journey-in-b2b-and-why-does-it-differ-from-b2c/): I’ll start provocatively: most customer journey maps (customer journey maps) that hang on walls in B2B companies today are useless. Not because they are poorly made. But because they describe a journey the customer has never taken.
- [Onboarding as the most underestimated phase of the customer journey](https://www.insightsofa.com/onboarding-as-the-most-underestimated-phase-of-the-customer-journey/): I’ll start with a specific number that haunted me for a long time. Years ago, when I was doing CX at a SaaS company, we properly looked for the first time at when our customers were leaving. Most churn (customer departures) did not happen in the sixth month, nor after a year. It happened between the 30th and 90th day after signing the contract. That is, at a time when we were convinced the customer was “ours.” They had signed, received access, gone through a kick-off call. Done, let’s go acquire another one.
- [CX in a small company](https://www.insightsofa.com/cx-in-a-small-company/): I admit that when someone asks me for advice on customer experience, I often first hesitate over one question: how many of you are there? Because most of what is written about CX (customer experience) comes from the environment of large corporations. Texts full of dashboards, journey maps, and voice-of-customer programs that assume you have a department of fifteen people and an annual budget in six figures. And then I sit across from the owner of an e-shop with three employees, who tells me: “Look, this doesn’t help me. I need to know what I should do on Monday morning.”
- [Why Customers Lie in Surveys and What to Do About It](https://www.insightsofa.com/why-customers-lie-in-surveys-and-what-to-do-about-it/): Let me admit something that puzzled me for a long time. I was working on a project where the company was collecting customer feedback systematically. The sample sizes were solid, the surveys were well designed, and the results consistently showed satisfaction above 80%. Yet customers were leaving. Churn was high, and complaints were coming in through other channels. Something didn't add up.
- [The CX metric your team already owns but never actually uses](https://www.insightsofa.com/the-cx-metric-your-team-already-owns-but-never-actually-uses/): In every meeting where the customer experience budget gets decided, the same uneven contest plays out. The CX manager walks in with an NPS (Net Promoter Score, a measure of how willing customers are to recommend the company) of 47. The CFO walks in with EBITDA. In the language that actually drives decisions, the CFO always wins. Not because they're smarter or more important, but because they speak in numbers that translate directly into investment decisions.
- [#4 CX Brunch (16.4.2026, Prague)](https://www.insightsofa.com/4-cx-brunch-16-4-2026-prague/): The fourth CX Brunch had such a great atmosphere that time passed much faster than we expected. A group of people came together who do CX not because someone told them to, but because they enjoy it and that was evident throughout the entire event. We therefore want to sincerely thank everyone who came, shared their experience, and moved the discussion forward again.
- [Why CX Programmes Die After Year One](https://www.insightsofa.com/why-cx-programmes-die-after-year-one/): Launching a CX (Customer Experience) programme is usually quite an occasion. There's a leadership presentation, a new team, sometimes even an internal press release. The Chief Experience Officer receives a mandate, a budget, and the board's blessing. Then comes a year of hard work. And then silence.
- [What’s left for people when AI takes over routine queries?](https://www.insightsofa.com/whats-left-for-people-when-ai-takes-over-routine-queries/): If customer support followed the Pareto principle, it would look something like this: roughly 80% of queries are variations on 20% of topics. Where is my parcel? How do I reset my password? When will my invoice arrive? I want to cancel my subscription. These queries form the backbone of every contact centre, and they are precisely the ones now systematically disappearing from human agents' workloads.
- [The same store will not guarantee you the same purchase.](https://www.insightsofa.com/the-same-store-will-not-guarantee-you-the-same-purchase/): Imagine visiting two branches of the same retail chain on the same Tuesday afternoon. The same logo above the entrance. The same assortment. The same price tags. The same uniforms on the staff.
- [Martin Švamberg: I make sure our customers have a great experience today, and an even better one tomorrow.](https://www.insightsofa.com/martin-svamberg-i-make-sure-our-customers-have-a-great-experience-today-and-an-even-better-one-tomorrow/): Martin Švamberg isn't the type to lecture on customer experience from a distance - he's spent twenty years pulling it apart process by process, number by number. From banking and energy, he made his way into insurance: an industry where the true quality of CX only reveals itself when something goes wrong. In this interview, he talks about how to separate signal from noise, why speed isn't always the priority - and what his early dead ends with AI taught him.
- [How to link CX metrics with the company’s financial performance](https://www.insightsofa.com/how-to-link-cx-metrics-with-the-companys-financial-performance/): In most companies today, it is not a problem to obtain NPS (Net Promoter Score), CSAT (Customer Satisfaction Score), or CES (Customer Effort Score). The problem arises one level higher, at the moment when the CFO asks a simple question: how much gross profit did a specific change in the onboarding journey, in complaints, or in service bring? This is exactly where CX (Customer Experience) breaks. Not due to a lack of data, but due to the inability to translate it into the language of revenue, retention, and margin. After all, Forrester showed this year that the average CX quality in the US has declined for the fourth consecutive year, to 68.3 points, and only 7% of 221 evaluated brands showed improvement (Forrester, 2024). Measurement alone is therefore clearly not enough.
- [Ales Roucek: We are launching X Pulse! A new digital magazine about CX and EX](https://www.insightsofa.com/ales-roucek-we-are-launching-x-pulse-a-new-digital-magazine-about-cx-and-ex/): Interview with Ales Roucek, founder of InsightSofa and initiator of the X Pulse magazine. When InsightSofa was founded fourteen years ago, it was primarily a tool for measuring and managing customer experience. Today, a new project is emerging around it – the digital magazine X Pulse, which aims to educate the Czech market in the area of Customer and Employee Experience. Why does the founder of a technology company start a media outlet? And does it even make sense to create a magazine in the age of AI?
- [#3 CX Brunch (5.3.2026, Prague)](https://www.insightsofa.com/3-cx-brunch-5-3-2026-prague/): We held the third CX Brunch for the first time in a new venue, and we have to say it was a perfect hit. A place with great cuisine, excellent coffee, and an atmosphere that naturally sets the tone for more relaxed, yet all the more substantive discussions. Thank you to everyone who came and gave this new place a chance. Your reactions were clear: we are staying.
- [Where Optimization Ends and Manipulation Begins](https://www.insightsofa.com/ethics-of-customer-experience-where-optimization-ends-and-manipulation-begins/): Customer experience (CX) today stands on three pillars: data, behavioral science, and precise design. Companies understand heuristics, work with cognitive biases, and test interface variants in real time. A/B testing has become standard, as has optimizing conversion rates by tenths of a percent.
- [Why humanity matters more than ever in the digital economy](https://www.insightsofa.com/human-to-human-2-0-the-renaissance-of-human-connection-in-a-digitally-saturated-world/): Ten years ago, “digital first” was a strategy. Today it is a minimum without which a company practically does not exist. Automation, self-service, chatbots, or generative AI have fundamentally transformed the customer experience (CX, Customer Experience): it is faster, more scalable, and cheaper.
- [Why Fewer Interactions Can Mean Better CX](https://www.insightsofa.com/experience-minimalism-why-fewer-interactions-can-mean-better-cx/): Many organizations still confuse activity with value. More emails, more notifications, more surveys, more touchpoints. Customer journey maps keep expanding, driven by the intention to “stay close to the customer.” Yet one fundamental principle is often overlooked: every interaction carries a cost. For the customer.
- [How B2B Customer Expectations Are Changing](https://www.insightsofa.com/from-personalization-to-relevance-how-b2b-customer-expectations-are-changing/): Just a few years ago, personalization in the B2B environment was perceived as a competitive advantage. Today, it is rather a baseline requirement. Addressing by name, knowledge of the industry, company size, or purchase history – all of this has become a standard that customers automatically expect. The real shift, however, is happening elsewhere: companies are no longer looking for personalization, but for relevance. And the difference between these two concepts is fundamental.
- [Why Customers Are No Longer Tied to Brands](https://www.insightsofa.com/post-loyalty-era-why-customers-are-no-longer-tied-to-brands/): Even ten years ago, loyalty was one of the fundamental pillars of customer strategy. Companies invested heavily in loyalty programs, tracked Net Promoter Score (NPS – a measure of willingness to recommend), calculated Customer Lifetime Value (CLV – the lifetime value of a customer), and implicitly assumed that customer acquisition naturally leads to retention.
- [Personalization without data governance is an illusion](https://www.insightsofa.com/personalization-without-data-governance-is-an-illusion/): Personalization has become a buzzword of contemporary customer experience (CX). Companies invest millions in Customer Data Platforms (CDP), marketing automation, and tools built on artificial intelligence. Expectations are high: “we will know the customer,” “we will anticipate their needs,” “we will reach them at the right moment through the right channel.”
- [More AI does not mean better CX often just more efficient chaos.](https://www.insightsofa.com/ai-in-cx-without-the-hype-where-it-truly-delivers-roi-and-where-it-only-automates-chaos/): Artificial intelligence has, over the past two years, become the dominant topic in discussions about customer experience (Customer Experience, CX). Strategic roadmaps have given way to presentations on generative AI, hyper-personalization in real time, or customer churn prediction. The reality, however, is more sober—and significantly more interesting for business.
- [All-in-one CX is failing, modularity is taking over](https://www.insightsofa.com/composable-cx-the-future-of-modular-experience-ecosystems/): Customer Experience (CX) has ceased to be the output of a single system. In practice, it is now shaped by dozens to hundreds of tools – from e-commerce platforms through marketing automation to Voice of Customer (VoC) tools and advanced analytics. In this context, the concept of Composable CX comes to the forefront, fundamentally changing the way companies design and manage CX.
- [Customer experience without decisions is just reporting](https://www.insightsofa.com/from-dashboards-to-decisions-why-most-cx-tools-end-up-as-reporting-furniture/): Companies today invest millions in tools for managing customer experience (Customer Experience, CX). They track Net Promoter Score (NPS), Customer Satisfaction Score (CSAT), Customer Effort Score (CES), analyze feedback from contact centers as well as customers’ digital behavior. Dashboards are full of graphs, trends, and heatmaps. Yet in many organizations the same scenario repeats: data is presented, but decisions are made elsewhere.
- [When the CX stack stops making sense](https://www.insightsofa.com/cx-stack-without-illusions-when-technology-adds-complexity-instead-of-value/): The current ecosystem of Customer Experience (CX) technologies is unprecedentedly rich. CRM (Customer Relationship Management), CDP (Customer Data Platform), feedback management tools, marketing automation, voice analytics, chatbots, or journey orchestration – each of these elements promises a deeper understanding of the customer and higher team performance.
- [CX without an owner does not work](https://www.insightsofa.com/cx-without-an-owner-does-not-work/): Customer experience (CX) is often “placed somewhere” in organizational structures – under marketing, customer service, or product. In reality, however, it does not arise in any of these departments. It arises between them. And it is precisely in this in-between space that one of the most fundamental structural problems of contemporary companies takes place: customer journeys are horizontal, while responsibility remains vertical.
- [The fragmented customer, or the end of the illusion of the linear journey](https://www.insightsofa.com/fragmented-reality-how-customers-actually-jump-between-channels/): Digital transformation promised a smooth, seamless omnichannel world. The reality, however, is substantially less elegant. Customers today move in a fragmented environment – they switch between channels according to context, mood, time pressure, and the type of problem they are solving. And it is precisely this reality that many companies still underestimate.
- [Where companies actually lose customers](https://www.insightsofa.com/where-companies-actually-lose-customers/): Most CX strategies today appear almost surprisingly symmetrical: we invest in awareness, optimize conversion funnels, fine-tune checkout. And then—silence. Once the customer pays, the organization’s attention drops dramatically. Yet it is precisely at this point that the decisive part of the relationship begins.
- [Micro-moments determine the customer experience](https://www.insightsofa.com/microjourneys-how-optimizing-small-moments-transforms-the-overall-experience/): Most companies still invest energy in mapping “big” customer journeys: onboarding, purchase, service, retention. These maps have their place. The problem is that the actual customer experience is not decided at the level of these macro phases. It is decided in small, often overlooked moments — in microinteractions that the customer experiences within seconds.
- [Silent customer signals determine their departure](https://www.insightsofa.com/journey-orchestration-vs-journey-mapping-why-maps-are-not-enough/): Most organizations still base customer experience management (Customer Experience, CX) on explicit feedback — typically metrics such as NPS (Net Promoter Score), CSAT (Customer Satisfaction Score), or post-interaction surveys. However, this approach has a fundamental weakness: it works only with what customers are willing and able to say.
- [Silent customer signals determine their departure](https://www.insightsofa.com/implicit-feedback-what-customer-behavior-reveals-without-asking-a-single-question/): Most organizations still base customer experience (Customer Experience, CX) management on explicit feedback — typically metrics such as NPS (Net Promoter Score), CSAT (Customer Satisfaction Score), or post-interaction surveys. However, this approach has a fundamental weakness: it works only with what customers are willing and able to say.
- [The paradox of the closed loop in CX feedback](https://www.insightsofa.com/the-closed-loop-paradox-why-closing-the-feedback-loop-alone-doesnt-improve-cx/): Closed-loop feedback management has become a standard part of advanced customer experience (CX, Customer Experience) management programs. The principle appears flawless: the customer provides feedback, the company responds, ideally someone contacts them personally, and the problem is resolved. In theory, an elegant model. In practice, however, its impact on actual improvement of the experience often remains surprisingly limited.
- [When the voice of the customer distorts reality](https://www.insightsofa.com/the-dark-side-of-open-ended-responses-how-they-distort-experience-interpretation/): Open-ended responses in customer surveys have long maintained the status of the “gold standard” of Customer Experience (CX). They capture the authentic voice of the customer, provide context, and reveal nuances that metrics such as NPS (Net Promoter Score) or CSAT (Customer Satisfaction Score) do not explain on their own.
- [When feedback becomes a burden for the customer](https://www.insightsofa.com/feedback-fatigue-how-to-avoid-overloading-customers-while-still-gaining-deep-insights/): Customer experience (Customer Experience, CX) has in the last decade become one of the main pillars of competitive advantage. With this, the pressure for systematic measurement is also growing – every interaction is to be captured, evaluated, and reflected in decision-making. The result is a paradox that most customers feel today: the more companies measure, the less customers are willing to respond.
- [Customer silence is a warning signal, not satisfaction](https://www.insightsofa.com/how-to-work-with-what-most-clients-never-tell-you/): Most companies work with the voice of the customer. But in reality, they only listen to those who speak up. And that is a fundamental problem.
- [Why CX Metrics Need More Than One Number](https://www.insightsofa.com/from-average-to-distribution-why-cx-metrics-need-more-than-one-number/): In customer experience management (Customer Experience, CX), we have a weakness for simplicity. One number, one trend, one decision. NPS (Net Promoter Score) 42. CSAT (Customer Satisfaction Score) 4.3. CES (Customer Effort Score) 2.1. Clear, fast, understandable for management.
- [Satisfaction misleads, loyalty decides.](https://www.insightsofa.com/why-customers-say-theyre-satisfied-and-still-leave/): Most customer surveys create a reassuring impression. The Customer Satisfaction Score (CSAT) exceeds 80%, the Net Promoter Score (NPS) is positive, and formal complaints are minimal. Yet customers are leaving.
- [Customer sensitivity matters more than the score itself](https://www.insightsofa.com/how-customer-sensitivity-shapes-data-interpretation/): In economics, elasticity is one of the fundamental concepts: it describes how sensitively demand reacts to a change in price. In the field of customer experience (CX), we work with a similar principle – we just have not yet given it sufficient systematic attention. Yet it is precisely this “sensitivity to change” that fundamentally influences how we interpret key metrics such as NPS (Net Promoter Score), CSAT (Customer Satisfaction), or churn.
- [Loyalty breaks before you measure it](https://www.insightsofa.com/leading-vs-lagging-cx-indicators-measuring-future-loyalty-not-past-satisfaction/): Most companies today measure Customer Experience (CX) in a way that would appear outdated in other disciplines: they look into the past. Tools such as NPS (Net Promoter Score), CSAT (Customer Satisfaction Score), or CES (Customer Effort Score) provide an important overview of what has already happened. The problem is that customer loyalty is not decided in the past, but in the future.
- [When ambition outpaces capabilities, or why CX strategies fail](https://www.insightsofa.com/designing-an-experience-strategy-based-on-organizational-capacity/): Customer Experience (CX) strategies are often created in the boardrooms of top management. Ambitions tend to be high, presentations convincing, and the target state inspiring. The problem arises when this vision collides with the reality of the organization — its structure, culture, processes, and budget constraints.
- [Experience Debt as a Hidden Killer of Growth](https://www.insightsofa.com/the-hidden-liability-of-companies-that-optimize-processes-instead-of-experiences/): Companies today can optimize almost everything — onboarding, handling time, number of contacts, and cost per interaction. Much worse, however, they calculate the cost of their own compromises. When operations improve faster than experience, a debt arises that is not repaid in accounting, but in trust.
- [Price as the hidden architect of customer experience](https://www.insightsofa.com/aligning-cx-strategy-with-pricing-how-to/): Companies invest millions in mapping customer journeys, training frontline employees, and digital transformation. Yet they often overlook one of the most powerful factors shaping customer experience (CX – Customer Experience): the way they set and communicate prices.
- [Who actually manages the customer experience](https://www.insightsofa.com/who-actually-manages-the-customer-experience/): Today, hardly anyone in company leadership questions that Customer Experience (CX) has a direct impact on growth, retention, and profitability. The question has shifted elsewhere: not whether to manage CX, but who has the real authority to change it. This is exactly where most organizations run into problems.
- [NLP as the key to understanding the customer in the era of unstructured data](https://www.insightsofa.com/nlp-as-the-key-to-understanding-the-customer-in-the-era-of-unstructured-data/): Just a few years ago, the analysis of customer feedback was limited to structured data: satisfaction scores, NPS (Net Promoter Score), or simple questionnaires. Today, companies face a fundamentally different reality. The overwhelming majority of customer interactions take place in natural language—in emails, chats, reviews, or on social media. And this is exactly where Natural Language Processing (NLP) comes into play, a technology that is gradually redefining what it means to “understand the customer.”
- [#2 CX Brunch (29.1.2026, Prague)](https://www.insightsofa.com/2-cx-brunch-29-1-2026-prague/): The second CX Brunch confirmed that the first edition was not a coincidence. People returned, brought colleagues, and the discussions were even more specific this time. Thank you to everyone who came to share their experience, because it is precisely thanks to you that this event makes sense.
- [5. How to Start with CX in Practice: Best Practices, Governance, and the First Realistic Steps](https://www.insightsofa.com/5-how-to-start-with-cx-in-practice-best-practices-governance-and-the-first-realistic-steps/): Customer Experience (CX) has become one of the most frequently discussed concepts in executive conversations over the past decade. Yet in practice, the same pattern repeats itself: an enthusiastic individual or a small team launches an initiative, introduces measurement, prepares presentations—and within a few months, the momentum fades. Not because CX doesn’t work, but because it was never managed as a systemic change.
- [4. VoC: How to Collect Customer Feedback That Drives Change](https://www.insightsofa.com/4-voc-how-to-collect-customer-feedback-that-drives-change/): Most companies today collect customer feedback. They measure NPS (Net Promoter Score), send post-purchase surveys, and monitor online reviews. Yet, customer experience (CX) often fails to improve in any meaningful way. The reason is simple: organizations are good at collecting data, but far less capable of acting on it.
- [3. NPS, CSAT, CES: Which CX Metrics to Track – and What They Actually Tell You](https://www.insightsofa.com/3-nps-csat-ces-which-cx-metrics-to-track-and-what-they-actually-tell-you/): Measuring customer experience is a paradox for many organizations. On the one hand, there is no shortage of metrics, dashboards, and reports. On the other hand, a basic question often remains unanswered: what exactly are we measuring—and why?
- [2. Customer Journey Without Complexity: How to Understand What Customers Actually Experience](https://www.insightsofa.com/customer-journey-without-complexity-how-to-understand-what-customers-actually-experience/): Most companies have a clear view of what their customers do. Far fewer understand what their customers actually go through. That distinction matters. The former describes behavior; the latter explains experience. And it is precisely in this gap that customer experience (CX) is either won or lost.
- [1. Customer Experience: A Simple Guide for Anyone Getting Started with CX](https://www.insightsofa.com/1-customer-experience-a-simple-guide-for-anyone-getting-started-with-cx/): If you ask managers today who is responsible for the customer, you will usually get several different answers. Marketing brings in new customers, sales closes deals, customer support handles issues, and product teams work to keep the offering competitive. From the company’s perspective, this division of roles makes perfect sense. From the customer’s perspective, however, none of it exists. The customer experiences the company as a whole—and that whole is what we call customer experience.
- [A satisfied customer as the most effective acquisition strategy](https://www.insightsofa.com/how-to-reduce-the-cost-of-acquiring-new-customers/): Companies traditionally invest significant resources in acquiring new customers. Marketing budgets are growing, campaigns are being optimized, performance is measured to decimal points. Yet one of the most effective - and at the same time cheapest - sources of growth is often overlooked: satisfied existing customers.
- [#1 CX Brunch (28.9.2025, Prague)](https://www.insightsofa.com/1-cx-brunch-28-9-2025-prague/): The first CX Brunch was a small experiment for us at InsightSofa. We wanted to test whether it makes sense to bring together CX managers and directors from different companies in a smaller format without a stage, without corporate fluff, just over good food and coffee. The answer came quickly: it does make sense, and enormously so. A big thank you to all our clients who accepted the invitation and became part of the historically first event of this kind in the Czech Republic.
- [Why companies that listen to customers make better decisions](https://www.insightsofa.com/why-companies-that-listen-to-customers-make-better-decisions/): Companies today do not suffer from a lack of data. On the contrary – according to a study by IDC (International Data Corporation), the volume of globally generated data grows by tens of percent each year and is expected to exceed 175 zettabytes by 2025. The paradox, however, remains that the ability to turn this data into quality decisions significantly lags behind this growth. In practice, this means only one thing: more data does not automatically mean a better strategy.
- [Speed determines who survives and who disappears from the game.](https://www.insightsofa.com/speed-determines-who-survives-and-who-disappears-from-the-game/): Customer expectations today do not oscillate in quarters, but in hours. What still represented a premium yesterday is today perceived as a given. In this context, traditional, retrospectively evaluated feedback ceases to be sufficient. Companies that can capture and interpret feedback in real time gain an advantage that is reflected not only in customer satisfaction, but also in the speed of innovation.
- [How Prediction Is Changing CX](https://www.insightsofa.com/how-prediction-is-changing-cx/): Most companies today measure customer experience (Customer Experience, CX) with considerable precision. Net Promoter Score (NPS), Customer Satisfaction (CSAT), or Customer Effort Score (CES) have become a common part of managerial dashboards. Nevertheless, a fundamental weakness remains: most of these metrics are backward-looking. They describe what has already happened – not what is yet to come.
- [Feedback that increases performance](https://www.insightsofa.com/feedback-that-increases-performance/): In many organizations, customer feedback is still collected more out of habit than as a strategic performance management tool. Yet data suggests that its true potential lies elsewhere. According to research published, for example, by Gallup and Harvard Business Review, companies that work systematically with feedback operate on a different performance curve than others. In some cases, up to 10–12% higher employee productivity is not an exception, but a consequence of a well-designed system.
- [A satisfied customer is the best salesperson](https://www.insightsofa.com/a-satisfied-customer-is-the-best-salesperson/): At a time when acquisition costs are rising and customer loyalty is declining, companies are increasingly returning to one basic principle: growth does not begin with new customers, but with existing ones. It is not just about repeat purchases. A key, and often underestimated, factor is customers’ willingness to accept additional offers – that is, cross-sell and up-sell.
- [Reviews as a growth engine](https://www.insightsofa.com/reviews-as-a-growth-engine/): Despite this, most companies still encounter the same problem: satisfied customers remain silent, while dissatisfied ones have a strong motivation to share their experience. The result is a distorted picture of the customer experience (CX – Customer Experience), which does not correspond to reality.
- [NPS drives growth more than companies are willing to admit](https://www.insightsofa.com/nps-drives-growth-more-than-companies-are-willing-to-admit/): Net Promoter Score (NPS) has become one of the most widely used indicators of customer experience (Customer Experience, CX) over the past decade. Its popularity is based on simplicity — a single question that measures a customer’s willingness to recommend a brand. However, this very simplicity often leads to underestimating its true value.
- [A tailor-made CX system as a competitive advantage](https://www.insightsofa.com/how-a-typical-cx-software-implementation-works/): Companies today invest in customer experience (Customer Experience, CX) more than ever before. According to data from Gartner, more than 80% of companies compete primarily on the basis of CX rather than price or product. Yet one paradox remains: while tools for managing CX are rapidly increasing, their actual use in companies often fails due to poor design of the system as a whole.
- [58 touchpoints that determine a market leader](https://www.insightsofa.com/case-study-implementing-cx-for-a-leading-e-commerce-provider/): At first glance, this is another example of a “well-managed customer experience.” In reality, however, this project shows something more fundamental: a shift from partial initiatives to the systematic management of Customer Experience (CX) and Employee Experience (EX) as one interconnected ecosystem.
- [Where purchase decisions are made and why companies fail there](https://www.insightsofa.com/where-purchase-decisions-are-made-and-why-companies-fail-there/): Instead of quick conclusions, a decision was made to look at the entire process through the lens of customer experience (CX) - in real time. A key role in this transformation was played by the implementation of the InsightSofa platform.
- [When CX stops being just a number in a report](https://www.insightsofa.com/case-study-bringing-cx-to-a-car-dealership-network/): In industries such as banking, insurance, telecommunications, or used car sales, the same pattern repeats over the long term: a high volume of complaints, low customer trust, and a relatively slow pace of improvement in customer experience (CX, Customer Experience). Data confirms this repeatedly. For example, the PwC Future of Customer Experience study shows that up to 32% of customers will switch to a competitor after a single bad experience (PwC, 2018). In segments with low transparency and high emotional investment – such as the purchase of a used car – this effect is even stronger.
- [CX as the driver of delivery](https://www.insightsofa.com/cx-as-the-driver-of-delivery/): The speed and reliability of delivery today determine whether a customer returns. According to PwC data (Future of Customer Experience Survey, 2022), delivery is one of the most critical moments of the entire customer journey – 41% of customers state that they would switch providers after a negative delivery experience. In e-commerce, logistics thus ceases to be a “back-office” function and becomes a key element of customer experience (CX, Customer Experience).
- [CX as a driver of change in insurance](https://www.insightsofa.com/cx-as-a-driver-of-change-in-insurance/): One of the first findings was that relying on a single customer experience metric leads to an incomplete picture. The traditionally used Net Promoter Score (NPS) captures loyalty and willingness to recommend the brand well, but does not provide sufficient insight into everyday interactions.
- [Apple is changing the rules of customer experience](https://www.insightsofa.com/apple-is-changing-the-rules-of-customer-experience/): Apple is often described as a company obsessed with design. Less emphasized, however, is that it applies the same obsession to managing customer experience (CX, Customer Experience). These are not isolated initiatives, but a system that connects retail, product development, customer support, and corporate culture. The result is long-term above-average customer loyalty as well as the ability to translate feedback into innovation.
- [Mood as a management metric](https://www.insightsofa.com/mood-as-a-management-metric/): Traditional metrics of customer and employee experience—such as NPS (Net Promoter Score) or CSAT (Customer Satisfaction Score)—have one fundamental weakness: they reduce reality to a number. They say how much, but explain why less convincingly. It is precisely here that, in recent years, sentiment analysis of free-text comments has come to the forefront, which, thanks to advances in artificial intelligence, is fundamentally changing the way companies understand their customers and employees.
- [AI Mood Evolution Report](https://www.insightsofa.com/ai-mood-evolution-report/): The Mood Overview Report displays an analysis of the sentiment of open-ended comments from customers or employees. Artificial intelligence plays a key role in this report. It reads all comments, uses a language model to recognize the text, and assigns an appropriate sentiment to each open-ended comment. Namely:
- [AI Mood Evolution Report](https://www.insightsofa.com/ai-report-evoluce-nalad/): The Mood Evolution Report displays an analysis of the sentiment of open-ended comments from customers or employees. In this report, artificial intelligence plays a key role. It reads all comments, uses a language model to recognize the text, and assigns each open-ended comment an appropriate sentiment. Namely:
- [AI Segment Mood Report](https://www.insightsofa.com/ai-report-segmentu-nalad/): The Mood Segment Report displays an analysis of the sentiment of open-ended comments from customers or employees. In this report, artificial intelligence plays a key role. It reads all comments, uses a language model to recognize the text, and assigns each open-ended comment an appropriate sentiment. Namely:
- [Overall Experience Score Trend Report](https://www.insightsofa.com/overall-experience-score-trend-report/): Overall Experience Score (OES) is an innovative methodology for measuring and managing customer and employee experience, developed by InsightSofa. This methodology uses artificial intelligence to analyze the entire survey, including all questions and answers, in order to assign an overall survey rating on a scale from 0 to 10. Unlike traditional methodologies such as NPS, CES, or CSAT, which focus on only one question, OES provides more detailed and more accurate data for managing companies. More information about this methodology can be found here.
- [AI Survey Categorization](https://www.insightsofa.com/ai-kategorizace-pruzkumu/): Categorization (or, if you prefer, labeling) of surveys is one of the key things you will need to do when working with customer (but also employee) experience. At the same time, it is an activity that takes the most time. On the other hand, it is very important to have feedback properly sorted so that it can be worked with effectively.

## Pages
- [Tutor Certification](https://www.insightsofa.com/tutor-certification/)
- [User Data Deletion Policy](https://www.insightsofa.com/user-data-deletion-policy/): User Data Deletion Policy
- [Academy](https://www.insightsofa.com/academy/): Master customer experience with InsightSofa. From survey design to turning feedback into business results — everything you need in one place.
- [Tutor Certificate](https://www.insightsofa.com/tutor-certificate/)
- [Checkout](https://www.insightsofa.com/checkout/)
- [Cart](https://www.insightsofa.com/cart/)
- [Instructor Registration](https://www.insightsofa.com/instructor-registration/): First Name Last Name User Name E-Mail Password Password confirmation Register as instructor
- [Student Registration](https://www.insightsofa.com/student-registration/): First Name Last Name User Name E-Mail Password Password confirmation Register
- [CX Academy](https://www.insightsofa.com/cx-academy/)
- [CX Brunch](https://www.insightsofa.com/cx-brunch/): CX Brunch brings together people who live and breathe CX. Whether you’re a seasoned CX leader or just starting to build customer experience in your company, you belong here. We meet over a great breakfast and spend a morning that actually matters. This isn’t a badge-and-lanyard conference—it’s a space where real conversations happen. A place to talk openly about what’s truly challenging you, and what’s moving you forward in CX.
- [CX Value Calculator](https://www.insightsofa.com/cx-value-calculator/): CX Profitability Calculator
- [X Pulse](https://www.insightsofa.com/xpulse/): if (!trigger1 && !trigger2) return;
- [Metrics](https://www.insightsofa.com/metrics/): if (!trigger1 && !trigger2) return;
- [FAQ](https://www.insightsofa.com/faq/): Frequently Asked QuestionsHow does the InsightSofa implementation work, and how long does it usually take?Typically a few weeks. It depends on the customer journey and the complexity of system integrations.Why isn’t the price listed here?CX and EX are broad concepts. To price each solution based on what you actually need, we need to understand a few key details. We’ll cover them during the demo, and then provide you with a tailored price.Which customer experience metrics are best?We support NPS, CSAT, CES, custom surveys, and advanced metrics such as OES and ISI. They can be combined across the customer journey and segments.Where can feedback be collected?InsightSofa is a true omnichannel tool. Email, SMS, WhatsApp, satisfaction terminals, QR codes, voice surveys, and more.How is InsightSofa different from standard survey tools like Survey Monkey, etc?It’s not just about collecting responses. The key is root-cause analysis, automated workflows, and direct integration with team processes and ownership.How do you handle data security and GDPR?Data is stored securely, fully GDPR-compliant, and supports both anonymous and identified feedback as needed.Can InsightSofa be used for both Customer Experience and Employee Experience?Yes. InsightSofa is designed as an Experience Management platform that helps organizations measure and improve both Customer Experience (CX) and Employee Experience (EX). Companies can collect feedback from customers and employees in one system, analyze the results, and use them to improve services, processes, and internal culture.What types of surveys can be run in InsightSofa?InsightSofa supports a wide range of surveys, including NPS (Net Promoter Score), CSAT (Customer Satisfaction Score), CES (Customer Effort Score), employee engagement surveys, transactional surveys after interactions, and custom questionnaires tailored to specific business needs.Can InsightSofa collect feedback automatically after specific customer interactions?Yes. InsightSofa can automatically send surveys after customer interactions using channels such as email, SMS, QR codes, website widgets, or feedback terminals in physical locations. This allows companies to capture feedback immediately while the experience is still fresh.How does InsightSofa help turn feedback into actionable improvements?InsightSofa not only collects feedback but also provides real-time reports, analytics, and recommendations. Businesses can identify weak points in the customer journey, prioritize improvements, and track whether implemented changes actually improve satisfaction.Can different teams or departments access their own feedback data?Yes. InsightSofa provides interactive dashboards and reporting, allowing managers, departments, or branch teams to access feedback relevant to their area. This makes it easier to identify local issues and implement targeted improvements.Does InsightSofa support multi-language surveys?Yes. Surveys and feedback collection can be configured in multiple languages, allowing organizations operating internationally to gather insights from customers and employees across different regions.Can InsightSofa integrate with our existing systems?InsightSofa can be connected with existing systems such as CRM, helpdesk tools, or internal reporting systems, allowing companies to combine operational data with customer feedback and gain deeper insights into customer behavior and satisfaction.What kind of reporting and dashboards does InsightSofa provide?InsightSofa provides real-time business reports, dashboards, trend analysis, segmentation, and sentiment analysis. These tools help organizations monitor performance metrics, identify trends, and make faster data-driven decisions.Who typically uses InsightSofa inside an organization?InsightSofa is commonly used by customer experience teams, HR departments, operations managers, branch managers, and leadership teams who want to better understand customer and employee satisfaction and continuously improve their organization.How much internal effort is required to run InsightSofa?InsightSofa is designed to be easy to use. Once implemented, most feedback collection and reporting processes are automated. Teams can focus primarily on interpreting results and implementing improvements, rather than managing complex survey tools.
- [In-App Surveys](https://www.insightsofa.com/channels/in-app-surveys/): Turn everyday interactions into valuable insights.
- [Voice Surveys](https://www.insightsofa.com/channels/voice-surveys/): More emotion. More data. No more typing.
- [Open positions](https://www.insightsofa.com/work/open-positions/): Join us in building a more satisfied world.
- [CX Partners](https://www.insightsofa.com/work/cx-partners/): Join us on an exciting journey
 to reinvent customer experience.
- [Work](https://www.insightsofa.com/work/)
- [New Features](https://www.insightsofa.com/new-features/)
- [Contact Us](https://www.insightsofa.com/contact-us/): A world where customers are happier — and businesses stronger.
- [Implementation](https://www.insightsofa.com/implementation/): Others have done it. You can too. Our team of consultants will guide you through the entire implementation from start to finish — including setting up the right processes and embedding customer experience into the way your company works.
- [Manufacturing and Development](https://www.insightsofa.com/industries/manufacturing-and-development/): From the very first sales interaction, through production, to service and long-term partnership.
- [E-Commerce](https://www.insightsofa.com/industries/e-commerce/): From product selection to the services around it—all the way to the final delivery.
- [Healthcare](https://www.insightsofa.com/industries/healthcare/): From scheduling an appointment, through care delivery, to follow-up communication and long-term trust.
- [Service Providers](https://www.insightsofa.com/industries/service-providers/): Every interaction matters. From the very first inquiry to a long-term partnership.
- [Retail](https://www.insightsofa.com/industries/retail/): From the moment a customer enters the store, through staff interaction, to checkout—and the decision to come back again.
- [Government](https://www.insightsofa.com/industries/government/): Citizen satisfaction with government offices, services, and communication.
- [Banks and Insurance Companies](https://www.insightsofa.com/industries/banks-and-insurance-companies/): Manage customer experience systematically—powered by real client data.
- [B2C Companies](https://www.insightsofa.com/industries/b2c-companies/): Every customer goes through a moment that shapes their experience. InsightSofa helps you see those moments in real time.
- [B2B Companies](https://www.insightsofa.com/industries/b2b-companies/): B2B isn’t about orders. It’s about relationships.
- [QR-codes](https://www.insightsofa.com/channels/qr-codes/): Just scan and respond. No app to install. No waiting. No barriers.
- [Website widgets](https://www.insightsofa.com/channels/website-widgets/): Gather feedback thoughtfully, intelligently, and in a way that drives meaningful action.
- [Feedback Terminals](https://www.insightsofa.com/channels/feedback-terminals/): Powered by AI to redefine how you measure customer experience.
- [Email, SMS, WhatsApp](https://www.insightsofa.com/channels/email-sms-whatsapp/): Our most powerful module—delivering the highest data quality and response rates.
- [Innovations](https://www.insightsofa.com/innovations/): Our commitment to moving the Customer Experience industry forward.
- [Industries](https://www.insightsofa.com/industries/): Below, you’ll find inspiration from a range of sectors where InsightSofa helps build stronger, more successful businesses for the long term.
- [Channels](https://www.insightsofa.com/channels/): Our most powerful module—delivering the highest data quality and response rates.
- [Product Experience](https://www.insightsofa.com/product-experience/): Turn product feedback into confident decisions.
- [Employee Experience](https://www.insightsofa.com/employee-experience/): A platform designed to understand the entire employee experience
- [Customer Experience](https://www.insightsofa.com/customer-experience/): are willing to pay more for a better experience. Customer experience isn’t just a differentiator—it directly influences revenue, loyalty, and long-term value.
- [Home](https://www.insightsofa.com/): InsightSofa analyzes your historical data to predict how your customer experience will evolve. So you can clearly see whether you’re moving in the right direction—or exactly where it’s time to make a change.
- [Privacy Policy](https://www.insightsofa.com/privacy-policy/): Privacy Policy

## Portfolio
- [Avada Builder Prebuilt Website](https://www.insightsofa.com/portfolio-items/avada-builder-prebuilt-website/): Quisque velit nisi, pretium ut lacinia in, elementum id enim. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae;
- [Avada Fitness Prebuilt Website](https://www.insightsofa.com/portfolio-items/avada-fitness-prebuilt-website/): Quisque velit nisi, pretium ut lacinia in, elementum id enim. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae;
- [Avada Interior Prebuilt Website](https://www.insightsofa.com/portfolio-items/avada-interior-prebuilt-website/): Quisque velit nisi, pretium ut lacinia in, elementum id enim. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae;
- [Aesthetic websites](https://www.insightsofa.com/portfolio-items/aesthetic-websites/): Quisque velit nisi, pretium ut lacinia in, elementum id enim. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae;
- [Abstract 3D shape](https://www.insightsofa.com/portfolio-items/abstract-3d-shape/): Quisque velit nisi, pretium ut lacinia in, elementum id enim. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae;
- [Creative Pitcher](https://www.insightsofa.com/portfolio-items/creative-pitcher/): Quisque velit nisi, pretium ut lacinia in, elementum id enim. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae;
- [Package Design](https://www.insightsofa.com/portfolio-items/package-design/): Quisque velit nisi, pretium ut lacinia in, elementum id enim. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae;
- [Building a better website](https://www.insightsofa.com/portfolio-items/building-a-better-website/): Quisque velit nisi, pretium ut lacinia in, elementum id enim. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae;
- [Aesthetic Interior](https://www.insightsofa.com/portfolio-items/aesthetic-interior/): Quisque velit nisi, pretium ut lacinia in, elementum id enim. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae;