{"id":4368,"date":"2026-04-16T20:59:46","date_gmt":"2026-04-16T18:59:46","guid":{"rendered":"https:\/\/www.insightsofa.com\/?p=4368"},"modified":"2026-04-29T14:09:23","modified_gmt":"2026-04-29T12:09:23","slug":"4-cx-brunch-16-4-2026-praha","status":"publish","type":"post","link":"https:\/\/www.insightsofa.com\/cs\/xpulse\/cx-brunch\/4-cx-brunch-16-4-2026-praha\/","title":{"rendered":"#4 CX Brunch (16.4.2026, Praha)"},"content":{"rendered":"<p><strong>\u010ctvrt\u00fd d\u00edl CX Brunche m\u011bl tak skv\u011blou atmosf\u00e9ru, \u017ee n\u00e1m \u010das utekl mnohem rychleji, ne\u017e jsme \u010dekali.<\/strong> Se\u0161la se parta lid\u00ed, kte\u0159\u00ed CX ned\u011blaj\u00ed proto, \u017ee jim to n\u011bkdo p\u0159ik\u00e1zal, ale proto\u017ee je to bav\u00ed a to bylo na cel\u00e9 akci zn\u00e1t. Chceme proto up\u0159\u00edmn\u011b pod\u011bkovat v\u0161em, kte\u0159\u00ed dorazili, sd\u00edleli sv\u00e9 zku\u0161enosti a posunuli debatu zase o kus d\u00e1l.<\/p>\n<p><strong>Hlavn\u00edm t\u00e9matem byl efektivn\u00ed sb\u011br zp\u011btn\u00e9 vazby a hlavn\u011b to, co s n\u00ed pak doopravdy d\u011blat.<\/strong> Proto\u017ee sebrat data um\u00ed dnes ka\u017ed\u00fd, ale ud\u011blat z nich rozhodnut\u00ed, kter\u00e9 firmu pohne, to u\u017e je jin\u00e1 discipl\u00edna. \u00da\u010dastn\u00edci si vym\u011b\u0148ovali konkr\u00e9tn\u00ed postupy: jak nep\u0159et\u00ed\u017eit z\u00e1kazn\u00edka dotazn\u00edky, jak rozli\u0161it sign\u00e1l od \u0161umu a kdy se vyplat\u00ed j\u00edt hloub. Padlo i p\u00e1r p\u0159\u00edstup\u016f, kter\u00e9 \u0159adu z n\u00e1s p\u0159im\u011bly p\u0159ehodnotit zab\u011bhan\u00e9 rutiny.<\/p>\n<p><strong>Velk\u00fdm t\u00e9matem byla automatizace b\u011b\u017en\u00fdch CX \u010dinnost\u00ed<\/strong>. Ne jako buzzword, ale velmi prakticky, co re\u00e1ln\u011b automatizovat m\u016f\u017eete u\u017e dnes, kde se to vyplat\u00ed, a kde naopak automatizace ubli\u017euje. Diskuse p\u0159irozen\u011b zabrousila i k AI asistent\u016fm, automatick\u00e9mu tagov\u00e1n\u00ed zp\u011btn\u00e9 vazby a tomu, jak nastavit eskalace tak, aby se k mana\u017eer\u016fm dost\u00e1valo jen to, co opravdu pot\u0159ebuj\u00ed \u0159e\u0161it.<\/p>\n<p>A nesm\u00edme zapomenout na networking ten byl tentokr\u00e1t opravdu mimo\u0159\u00e1dn\u00fd. Lid\u00e9 z\u016fst\u00e1vali dlouho po ofici\u00e1ln\u00ed \u010d\u00e1sti, vym\u011b\u0148ovali si kontakty, \u0159e\u0161ili konkr\u00e9tn\u00ed case studies u k\u00e1vy. <strong>P\u0159esn\u011b proto CX Brunch d\u011bl\u00e1me.<\/strong><\/p>\n<p>Pokud jste tentokr\u00e1t nedorazili, nezoufejte p\u0159ipravujeme dal\u0161\u00ed d\u00edl a v\u011b\u0159te, \u017ee byste tam nem\u011bli chyb\u011bt. CX Brunch nen\u00ed konference, kde sed\u00edte v zadn\u00ed \u0159ad\u011b a poslouch\u00e1te. Je to m\u00edsto, kde se re\u00e1ln\u011b potk\u00e1v\u00e1te s lidmi, kte\u0159\u00ed CX d\u011blaj\u00ed na \u0161pi\u010dkov\u00e9 \u00farovni v nejv\u011bt\u0161\u00edch firm\u00e1ch v \u010cesku, a odnesete si konkr\u00e9tn\u00ed postupy, kter\u00e9 m\u016f\u017eete pou\u017e\u00edt hned v pond\u011bl\u00ed. <strong>P\u0159\u00ed\u0161t\u00ed CX Brunch se kon\u00e1 11. \u010dervna 2026 v Praze<\/strong> registrujte se v\u010das na cxbrunch.cz, m\u00edsta rychle miz\u00ed.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u010ctvrt\u00fd d\u00edl CX Brunche m\u011bl tak skv\u011blou atmosf\u00e9ru, \u017ee n\u00e1m  [&#8230;]<\/p>\n","protected":false},"author":3,"featured_media":4328,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[75,72],"tags":[],"class_list":["post-4368","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cx-brunch","category-vsechny-clanky"],"_links":{"self":[{"href":"https:\/\/www.insightsofa.com\/cs\/wp-json\/wp\/v2\/posts\/4368","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.insightsofa.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.insightsofa.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.insightsofa.com\/cs\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.insightsofa.com\/cs\/wp-json\/wp\/v2\/comments?post=4368"}],"version-history":[{"count":4,"href":"https:\/\/www.insightsofa.com\/cs\/wp-json\/wp\/v2\/posts\/4368\/revisions"}],"predecessor-version":[{"id":4384,"href":"https:\/\/www.insightsofa.com\/cs\/wp-json\/wp\/v2\/posts\/4368\/revisions\/4384"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.insightsofa.com\/cs\/wp-json\/wp\/v2\/media\/4328"}],"wp:attachment":[{"href":"https:\/\/www.insightsofa.com\/cs\/wp-json\/wp\/v2\/media?parent=4368"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.insightsofa.com\/cs\/wp-json\/wp\/v2\/categories?post=4368"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.insightsofa.com\/cs\/wp-json\/wp\/v2\/tags?post=4368"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}