{"id":4346,"date":"2026-01-29T20:36:16","date_gmt":"2026-01-29T19:36:16","guid":{"rendered":"https:\/\/www.insightsofa.com\/?p=4346"},"modified":"2026-04-29T13:47:40","modified_gmt":"2026-04-29T11:47:40","slug":"2-cx-brunch-29-1-2026-praha","status":"publish","type":"post","link":"https:\/\/www.insightsofa.com\/cs\/xpulse\/cx-brunch\/2-cx-brunch-29-1-2026-praha\/","title":{"rendered":"#2 CX Brunch (29.1.2026, Praha)"},"content":{"rendered":"<p><strong>Druh\u00fd CX Brunch potvrdil, \u017ee prvn\u00ed d\u00edl nebyl n\u00e1hoda.<\/strong> Lid\u00e9 se vr\u00e1tili, p\u0159ivedli kolegy a debaty byly tentokr\u00e1t je\u0161t\u011b konkr\u00e9tn\u011bj\u0161\u00ed. D\u011bkujeme v\u0161em, kte\u0159\u00ed se p\u0159i\u0161li pod\u011blit o sv\u00e9 zku\u0161enosti, proto\u017ee pr\u00e1v\u011b d\u00edky v\u00e1m m\u00e1 tahle akce smysl.<\/p>\n<p><strong>Hlavn\u00edm pil\u00ed\u0159em programu byly modern\u00ed technologie v CX a zejm\u00e9na hlasov\u00e9 pr\u016fzkumy.<\/strong> Prob\u00edrali jsme, jak se m\u011bn\u00ed p\u0159\u00edstup k jejich nasazov\u00e1n\u00ed \u00a0od telefonn\u00edch dotazn\u00edk\u016f, kter\u00e9 dnes u\u017e lid\u00e9 nezvedaj\u00ed, k nov\u00fdm form\u00e1t\u016fm, kde respondent mluv\u00ed, kdy chce on, a kde ho AI dok\u00e1\u017ee vyslechnout, pochopit a kategorizovat odpov\u011bdi. Padlo hodn\u011b praktick\u00fdch tip\u016f, co funguje a \u010deho se vyvarovat.<\/p>\n<p>Ne\u010dekan\u011b siln\u00fdm t\u00e9matem byly pr\u00e1vn\u00ed aspekty CX. GDPR je sice t\u00e9ma st\u00e1le stejn\u00e9, ale praxe se vyv\u00edj\u00ed od nahr\u00e1v\u00e1n\u00ed hovor\u016f, p\u0159es uchov\u00e1v\u00e1n\u00ed zp\u011btn\u00e9 vazby spojen\u00e9 s identifik\u00e1tory, a\u017e po to, co sm\u00edte a nesm\u00edte d\u011blat s daty od B2B klient\u016f. \u00da\u010dastn\u00edci ocenili, \u017ee se kone\u010dn\u011b mluvilo o v\u011bcech, na kter\u00e9 se v b\u011b\u017en\u00fdch CX prezentac\u00edch nedost\u00e1v\u00e1.<\/p>\n<p><strong>Nechyb\u011bly ani konkr\u00e9tn\u00ed case studies a aktu\u00e1ln\u00ed statistiky \u010desk\u00e9ho trhu.<\/strong> Hodn\u011b v\u00e1s zaj\u00edmalo, jak si \u010cesko stoj\u00ed v NPS a CSAT v r\u016fzn\u00fdch odv\u011btv\u00edch, kde jsou benchmarky a jak je spr\u00e1vn\u011b interpretovat. Z reakc\u00ed v s\u00e1le bylo z\u0159ejm\u00e9, \u017ee n\u011bkter\u00e1 \u010d\u00edsla byla pro \u00fa\u010dastn\u00edky p\u0159ekvapen\u00edm, a to je p\u0159esn\u011b ten typ pozn\u00e1n\u00ed, kv\u016fli kter\u00e9mu CX Brunch existuje.<\/p>\n<p>Pokud jste na druh\u00e9m d\u00edle nebyli, m\u00e1te jasnou motivaci za\u0159adit si CX Brunch do kalend\u00e1\u0159e. Nen\u00ed to akce, kterou si m\u016f\u017eete pustit ze z\u00e1znamu s\u00edla je v tom, koho tam potk\u00e1te a co si od nich odnesete. <strong>P\u0159\u00ed\u0161t\u00ed CX Brunch se kon\u00e1 5. \u010dervna 2026 v Praze<\/strong>. P\u0159ihlaste se na cxbrunch.cz.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Druh\u00fd CX Brunch potvrdil, \u017ee prvn\u00ed d\u00edl nebyl n\u00e1hoda. Lid\u00e9  [&#8230;]<\/p>\n","protected":false},"author":3,"featured_media":4327,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[75,72],"tags":[],"class_list":["post-4346","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cx-brunch","category-vsechny-clanky"],"_links":{"self":[{"href":"https:\/\/www.insightsofa.com\/cs\/wp-json\/wp\/v2\/posts\/4346","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.insightsofa.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.insightsofa.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.insightsofa.com\/cs\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.insightsofa.com\/cs\/wp-json\/wp\/v2\/comments?post=4346"}],"version-history":[{"count":2,"href":"https:\/\/www.insightsofa.com\/cs\/wp-json\/wp\/v2\/posts\/4346\/revisions"}],"predecessor-version":[{"id":4350,"href":"https:\/\/www.insightsofa.com\/cs\/wp-json\/wp\/v2\/posts\/4346\/revisions\/4350"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.insightsofa.com\/cs\/wp-json\/wp\/v2\/media\/4327"}],"wp:attachment":[{"href":"https:\/\/www.insightsofa.com\/cs\/wp-json\/wp\/v2\/media?parent=4346"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.insightsofa.com\/cs\/wp-json\/wp\/v2\/categories?post=4346"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.insightsofa.com\/cs\/wp-json\/wp\/v2\/tags?post=4346"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}