{"id":2886,"date":"2025-03-18T11:48:46","date_gmt":"2025-03-18T10:48:46","guid":{"rendered":"https:\/\/www.insightsofa.com\/xpulse\/uncategorized-cs\/ai-report-prehledu-nalad\/"},"modified":"2026-03-28T13:27:36","modified_gmt":"2026-03-28T12:27:36","slug":"zprava-o-vyvoji-nalady-ai","status":"publish","type":"post","link":"https:\/\/www.insightsofa.com\/cs\/xpulse\/nove-funkce\/zprava-o-vyvoji-nalady-ai\/","title":{"rendered":"Zpr\u00e1va o v\u00fdvoji n\u00e1lady AI"},"content":{"rendered":"<p>Zpr\u00e1va Mood Overview zobrazuje anal\u00fdzu sentimentu otev\u0159en\u00fdch koment\u00e1\u0159\u016f od z\u00e1kazn\u00edk\u016f nebo zam\u011bstnanc\u016f. Um\u011bl\u00e1 inteligence hraje v t\u00e9to zpr\u00e1v\u011b kl\u00ed\u010dovou roli. \u010cte v\u0161echny koment\u00e1\u0159e, pou\u017e\u00edv\u00e1 jazykov\u00fd model k rozpozn\u00e1n\u00ed textu a p\u0159i\u0159azuje ka\u017ed\u00e9mu otev\u0159en\u00e9mu koment\u00e1\u0159i odpov\u00eddaj\u00edc\u00ed sentiment, konkr\u00e9tn\u011b:<\/p>\n<ul>\n<li>pozitivn\u00ed<\/li>\n<li>neutr\u00e1ln\u00ed<\/li>\n<li>negativn\u00ed<\/li>\n<\/ul>\n<p>Rozpozn\u00e1n\u00ed sentimentu (n\u00e1lady) z\u00e1kazn\u00edk\u016f je velmi p\u0159esn\u00e9. Dok\u00e1\u017ee si poradit i se slo\u017eit\u00fdmi v\u011btami, kde jedna \u010d\u00e1st m\u016f\u017ee p\u016fsobit pozitivn\u011b, ale druh\u00e1 ne. LLM je pro toto tr\u00e9nov\u00e1n a objektivn\u011b p\u0159i\u0159azuje p\u0159evl\u00e1daj\u00edc\u00ed n\u00e1ladu (sentiment) koment\u00e1\u0159e. Um\u011bl\u00e1 inteligence InsightSofa nav\u00edc p\u0159istupuje ke ka\u017ed\u00e9mu koment\u00e1\u0159i p\u0159esn\u011b stejnou metodikou. V\u00fdsledkem je tedy objektivn\u00ed p\u0159i\u0159azen\u00ed sentimentu nap\u0159\u00ed\u010d v\u0161emi koment\u00e1\u0159i.<\/p>\n<h2>Zpr\u00e1va Mood Overview \u2013 k \u010demu ji vyu\u017eijete?<\/h2>\n<p>Zpr\u00e1va Mood Overview (sentiment) zobrazuje rozlo\u017een\u00ed n\u00e1lady va\u0161ich z\u00e1kazn\u00edk\u016f nebo zam\u011bstnanc\u016f za ur\u010dit\u00e9 obdob\u00ed (datum od \u2013 do). Na prvn\u00ed pohled vid\u00edte celkovou n\u00e1ladu z\u00e1kazn\u00edk\u016f (zam\u011bstnanc\u016f) a jej\u00ed rozd\u011blen\u00ed na pozitivn\u00ed, neutr\u00e1ln\u00ed a negativn\u00ed z\u00e1kazn\u00edky (zam\u011bstnance).<\/p>\n<p>Jedn\u00edm kliknut\u00edm si m\u016f\u017eete zobrazit v\u0161echny \u201epozitivn\u011b nalad\u011bn\u00e9\u201c z\u00e1kazn\u00edky (zam\u011bstnance) a podrobn\u011bji analyzovat, pro\u010d tomu tak je. Zpr\u00e1va Mood Overview obsahuje dal\u0161\u00ed velmi u\u017eite\u010dnou funkci, kterou je AI souhrn koment\u00e1\u0159\u016f. Jedn\u00edm kliknut\u00edm si m\u016f\u017eete zobrazit souhrn v\u0161ech koment\u00e1\u0159\u016f (nap\u0159\u00edklad pouze pro segment negativn\u011b nalad\u011bn\u00fdch z\u00e1kazn\u00edk\u016f). Co pova\u017euj\u00ed za va\u0161e siln\u00e9 str\u00e1nky? Co jsou naopak slabiny? A o \u010dem p\u00ed\u0161\u00ed nej\u010dast\u011bji? Tyto ot\u00e1zky budete m\u00edt k dispozici jedn\u00edm kliknut\u00edm my\u0161i.<\/p>\n<p>Zpr\u00e1vu Mood Overview lze sledovat pro celou spole\u010dnost nebo pro konkr\u00e9tn\u00ed segmenty. Zat\u00edmco zpr\u00e1va pro celou spole\u010dnost poskytuje p\u0159ehled \u201evelk\u00e9ho obrazu\u201c cel\u00e9 spole\u010dnosti, pro \u0159\u00edzen\u00ed spole\u010dnosti budou u\u017eite\u010dn\u011bj\u0161\u00ed segmenty (nap\u0159. jak\u00fd je sentiment pro konkr\u00e9tn\u00ed produkt, zam\u011bstnance, zemi, region atd.?). Pro zobrazen\u00ed p\u0159esn\u00e9ho segmentu, kter\u00fd chcete sledovat, se pou\u017e\u00edvaj\u00ed filtry, kter\u00e9 se nach\u00e1zej\u00ed nad ka\u017edou zpr\u00e1vou InsightSofa.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-2065\" src=\"https:\/\/www.newinsightsofa.com\/wp-content\/uploads\/2026\/03\/sentiment-overview.png\" alt=\"sentiment-overview\" width=\"1870\" height=\"1182\" srcset=\"https:\/\/www.insightsofa.com\/wp-content\/uploads\/2026\/03\/sentiment-overview-200x126.png 200w, https:\/\/www.insightsofa.com\/wp-content\/uploads\/2026\/03\/sentiment-overview-300x190.png 300w, https:\/\/www.insightsofa.com\/wp-content\/uploads\/2026\/03\/sentiment-overview-320x202.png 320w, https:\/\/www.insightsofa.com\/wp-content\/uploads\/2026\/03\/sentiment-overview-400x253.png 400w, https:\/\/www.insightsofa.com\/wp-content\/uploads\/2026\/03\/sentiment-overview-600x379.png 600w, https:\/\/www.insightsofa.com\/wp-content\/uploads\/2026\/03\/sentiment-overview-700x441.png 700w, https:\/\/www.insightsofa.com\/wp-content\/uploads\/2026\/03\/sentiment-overview-768x485.png 768w, https:\/\/www.insightsofa.com\/wp-content\/uploads\/2026\/03\/sentiment-overview-800x506.png 800w, https:\/\/www.insightsofa.com\/wp-content\/uploads\/2026\/03\/sentiment-overview-1024x647.png 1024w, https:\/\/www.insightsofa.com\/wp-content\/uploads\/2026\/03\/sentiment-overview-1200x759.png 1200w, https:\/\/www.insightsofa.com\/wp-content\/uploads\/2026\/03\/sentiment-overview-1536x971.png 1536w, https:\/\/www.insightsofa.com\/wp-content\/uploads\/2026\/03\/sentiment-overview.png 1870w\" sizes=\"(max-width: 1870px) 100vw, 1870px\" \/><\/p>\n<h2>Jak InsightSofa rozd\u011bluje sentiment?<\/h2>\n<p>InsightSofa rozd\u011bluje sentiment do 7 kategori\u00ed. Tyto kategorie jsou pou\u017eiteln\u00e9 pro hromadn\u00e9 anal\u00fdzy sentimentu. Ka\u017ed\u00fd koment\u00e1\u0159 je ozna\u010den jako pozitivn\u00ed (1), neutr\u00e1ln\u00ed (0) nebo negativn\u00ed (-1). V\u00fdsledn\u00fd sentiment se pot\u00e9 vypo\u010d\u00edt\u00e1 jako aritmetick\u00fd pr\u016fm\u011br t\u011bchto nam\u011b\u0159en\u00fdch sentiment\u016f.<\/p>\n<p>Kategorie sentimentu podle InsightSofa jsou tedy:<\/p>\n<ul>\n<li>Velmi nespokojen\u00fd<\/li>\n<li>Nespokojen\u00fd<\/li>\n<li>M\u00edrn\u011b nespokojen\u00fd<\/li>\n<li>Neutr\u00e1ln\u00ed<\/li>\n<li>M\u00edrn\u011b spokojen\u00fd<\/li>\n<li>Spokojen\u00fd<\/li>\n<li>Velmi spokojen\u00fd<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-2058\" src=\"https:\/\/www.newinsightsofa.com\/wp-content\/uploads\/2026\/03\/insightsofa-sentiments.png\" alt=\"insightsofa-sentiments\" width=\"1024\" height=\"98\" srcset=\"https:\/\/www.insightsofa.com\/wp-content\/uploads\/2026\/03\/insightsofa-sentiments-200x19.png 200w, https:\/\/www.insightsofa.com\/wp-content\/uploads\/2026\/03\/insightsofa-sentiments-300x29.png 300w, https:\/\/www.insightsofa.com\/wp-content\/uploads\/2026\/03\/insightsofa-sentiments-400x38.png 400w, https:\/\/www.insightsofa.com\/wp-content\/uploads\/2026\/03\/insightsofa-sentiments-600x57.png 600w, https:\/\/www.insightsofa.com\/wp-content\/uploads\/2026\/03\/insightsofa-sentiments-768x74.png 768w, https:\/\/www.insightsofa.com\/wp-content\/uploads\/2026\/03\/insightsofa-sentiments-800x77.png 800w, https:\/\/www.insightsofa.com\/wp-content\/uploads\/2026\/03\/insightsofa-sentiments.png 1024w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h2>Pro\u010d je d\u016fle\u017eit\u00e9 m\u011b\u0159it sentiment?<\/h2>\n<p>Sledov\u00e1n\u00ed v\u00fdvoje sentimentu v otev\u0159en\u00fdch koment\u00e1\u0159\u00edch p\u0159i m\u011b\u0159en\u00ed z\u00e1kaznick\u00e9 nebo zam\u011bstnaneck\u00e9 zku\u0161enosti je kl\u00ed\u010dov\u00e9 pro pochopen\u00ed hlub\u0161\u00edch a \u010dasto skryt\u00fdch n\u00e1zor\u016f a pocit\u016f, kter\u00e9 ovliv\u0148uj\u00ed spokojenost a loajalitu. Tento proces umo\u017e\u0148uje organizac\u00edm z\u00edskat autentick\u00fd a nep\u0159ikr\u00e1\u0161len\u00fd pohled na to, co si jejich z\u00e1kazn\u00edci nebo zam\u011bstnanci skute\u010dn\u011b mysl\u00ed.<\/p>\n<p>Pravideln\u00e9 sledov\u00e1n\u00ed sentimentu pom\u00e1h\u00e1 identifikovat trendy a vzorce, kter\u00e9 mohou signalizovat zm\u011bny n\u00e1lady nebo postoj\u016f, a t\u00edm umo\u017e\u0148uje rychlou reakci na negativn\u00ed zp\u011btnou vazbu nebo pos\u00edlen\u00ed pozitivn\u00edch zku\u0161enost\u00ed. Nav\u00edc poskytuje cenn\u00e9 poznatky, kter\u00e9 mohou v\u00e9st k inovac\u00edm a zlep\u0161en\u00ed proces\u016f, produkt\u016f nebo pracovn\u00edho prost\u0159ed\u00ed.<\/p>\n<p>Nakonec porozum\u011bn\u00ed sentimentu a jeho v\u00fdvoji pom\u00e1h\u00e1 budovat siln\u011bj\u0161\u00ed vztahy, zvy\u0161ovat spokojenost a loajalitu, co\u017e p\u0159isp\u00edv\u00e1 k dlouhodob\u00e9mu \u00fasp\u011bchu organizace.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Zpr\u00e1va Mood Overview zobrazuje anal\u00fdzu sentimentu otev\u0159en\u00fdch koment\u00e1\u0159\u016f od z\u00e1kazn\u00edk\u016f  [&#8230;]<\/p>\n","protected":false},"author":4,"featured_media":2887,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[57],"tags":[],"class_list":["post-2886","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nove-funkce"],"_links":{"self":[{"href":"https:\/\/www.insightsofa.com\/cs\/wp-json\/wp\/v2\/posts\/2886","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.insightsofa.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.insightsofa.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.insightsofa.com\/cs\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.insightsofa.com\/cs\/wp-json\/wp\/v2\/comments?post=2886"}],"version-history":[{"count":3,"href":"https:\/\/www.insightsofa.com\/cs\/wp-json\/wp\/v2\/posts\/2886\/revisions"}],"predecessor-version":[{"id":3781,"href":"https:\/\/www.insightsofa.com\/cs\/wp-json\/wp\/v2\/posts\/2886\/revisions\/3781"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.insightsofa.com\/cs\/wp-json\/wp\/v2\/media\/2887"}],"wp:attachment":[{"href":"https:\/\/www.insightsofa.com\/cs\/wp-json\/wp\/v2\/media?parent=2886"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.insightsofa.com\/cs\/wp-json\/wp\/v2\/categories?post=2886"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.insightsofa.com\/cs\/wp-json\/wp\/v2\/tags?post=2886"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}