{"id":4783,"date":"2026-06-17T16:10:36","date_gmt":"2026-06-17T14:10:36","guid":{"rendered":"https:\/\/www.insightsofa.com\/?page_id=4783"},"modified":"2026-06-18T08:34:01","modified_gmt":"2026-06-18T06:34:01","slug":"akademie","status":"publish","type":"page","link":"https:\/\/www.insightsofa.com\/cs\/akademie\/","title":{"rendered":"Academy"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--link_hover_color: var(--awb-color5);--link_color: var(--awb-color5);--awb-background-blend-mode:multiply;--awb-border-color:var(--awb-color1);--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top-medium:30px;--awb-padding-right-medium:100px;--awb-padding-bottom-medium:0px;--awb-padding-left-medium:100px;--awb-padding-top-small:40px;--awb-padding-right-small:40px;--awb-padding-bottom-small:40px;--awb-padding-left-small:40px;--awb-background-color:#181818;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-content-wrap\" style=\"max-width:1456px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-flex-align-self-flex-end\" style=\"--awb-padding-bottom-medium:0px;--awb-absolute-bottom:0px;--awb-container-position:absolute;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-margin-bottom-small:44px;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"text-align:center;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none fusion-animated\" data-animationType=\"fadeInRight\" data-animationDuration=\"0.3\" data-animationOffset=\"top-into-view\"><img decoding=\"async\" width=\"2404\" height=\"416\" alt=\"cx_healthcare\" src=\"https:\/\/www.insightsofa.com\/wp-content\/uploads\/2026\/03\/cx_healthcare.png\" class=\"img-responsive wp-image-2570\" srcset=\"https:\/\/www.insightsofa.com\/wp-content\/uploads\/2026\/03\/cx_healthcare-200x35.png 200w, https:\/\/www.insightsofa.com\/wp-content\/uploads\/2026\/03\/cx_healthcare-400x69.png 400w, https:\/\/www.insightsofa.com\/wp-content\/uploads\/2026\/03\/cx_healthcare-600x104.png 600w, https:\/\/www.insightsofa.com\/wp-content\/uploads\/2026\/03\/cx_healthcare-800x138.png 800w, https:\/\/www.insightsofa.com\/wp-content\/uploads\/2026\/03\/cx_healthcare-1200x208.png 1200w, https:\/\/www.insightsofa.com\/wp-content\/uploads\/2026\/03\/cx_healthcare.png 2404w\" sizes=\"(max-width: 640px) 100vw, 2404px\" \/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-flex-align-self-flex-start\" style=\"--awb-padding-bottom:150px;--awb-padding-bottom-medium:0px;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-margin-bottom-medium:130px;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-margin-top-small:35px;--awb-spacing-right-small:1.92%;--awb-margin-bottom-small:110px;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-row\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-one fusion-animated h1_responsive\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-top:0px;--awb-margin-bottom:30px;\" data-animationType=\"fadeInLeft\" data-animationDuration=\"0.3\" data-animationOffset=\"top-into-view\"><h1 class=\"fusion-title-heading title-heading-center fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:72;line-height:1.3;\">InsightSofa Akademie<\/h1><\/div><div class=\"fusion-text fusion-text-1 fusion-animated fusion-text-no-margin h1_subtext_responsive\" style=\"--awb-content-alignment:center;--awb-font-size:var(--awb-typography2-font-size);--awb-line-height:var(--awb-typography2-line-height);--awb-letter-spacing:var(--awb-typography2-letter-spacing);--awb-text-transform:var(--awb-typography2-text-transform);--awb-text-color:var(--awb-color2);--awb-max-width:70rem;--awb-text-font-family:var(--awb-typography2-font-family);--awb-text-font-weight:var(--awb-typography2-font-weight);--awb-text-font-style:var(--awb-typography2-font-style);\" data-animationType=\"fadeInLeft\" data-animationOffset=\"top-into-view\"><p>Sta\u0148te se mistrem z\u00e1kaznick\u00e9 zku\u0161enosti s InsightSofa. Od n\u00e1vrhu pr\u016fzkumu a\u017e po prom\u011bnu zp\u011btn\u00e9 vazby v re\u00e1ln\u00e9 byznysov\u00e9 v\u00fdsledky \u2014 v\u0161e na jednom m\u00edst\u011b.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--link_hover_color: var(--awb-color5);--link_color: var(--awb-color5);--awb-background-blend-mode:multiply;--awb-border-color:var(--awb-color1);--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right-medium:100px;--awb-padding-left-medium:100px;--awb-padding-top-small:40px;--awb-padding-right-small:40px;--awb-padding-bottom-small:40px;--awb-padding-left-small:40px;--awb-margin-bottom-medium:0px;--awb-background-color:rgba(0,0,0,0);--awb-background-image:linear-gradient(180deg, #181818 0%,#000000 70%);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-stretch fusion-flex-content-wrap\" style=\"max-width:1456px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column responsive-flex-wrap\" style=\"--awb-padding-top:1rem;--awb-padding-right:0px;--awb-padding-bottom:2rem;--awb-padding-left:9px;--awb-column-gap:2rem;--awb-overflow:hidden;--awb-bg-image:linear-gradient(60deg, #ca9710 0%,#ad8517 75%);--awb-bg-size:cover;--awb-border-radius:10px 10px 10px 10px;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:3rem;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column fusion-content-nowrap\"><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-stretch fusion-flex-content-wrap\" style=\"--awb-min-height:no;--awb-min-height-medium:no;--awb-min-height-small:no;width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-0 fusion_builder_column_inner_3_5 3_5 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-right:2rem;--awb-padding-left:2rem;--awb-bg-size:cover;--awb-width-large:60%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.2%;--awb-margin-bottom-large:30px;--awb-spacing-left-large:3.2%;--awb-width-medium:60%;--awb-order-medium:0;--awb-spacing-right-medium:3.2%;--awb-spacing-left-medium:3.2%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-five\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-bottom:0px;\"><h5 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">NOVINKA<\/h5><\/div><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top:0px;--awb-margin-bottom:0.6rem;\"><h3 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Certifikovan\u00fd CX Profesion\u00e1l<\/h3><\/div><div class=\"fusion-text fusion-text-2 fusion-text-no-margin\" style=\"--awb-font-size:var(--awb-typography4-font-size);--awb-line-height:var(--awb-typography4-line-height);--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color1);--awb-max-width:40rem;--awb-margin-bottom:3rem;--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>Provedeme v\u00e1s v\u0161\u00edm od z\u00e1klad\u016f customer experience a\u017e po prom\u011bnu zp\u011btn\u00e9 vazby v re\u00e1ln\u00e9 byznysov\u00e9 v\u00fdsledky. Po dokon\u010den\u00ed z\u00edsk\u00e1te certifik\u00e1t Certifikovan\u00fd CX Profesion\u00e1l.<\/p>\n<\/div><div class=\"cm-wrapper\">\n  <div class=\"cm-line\" style=\"padding-bottom: 0.5rem;\">\n    <div class=\"cm-item\" style=\"cursor: auto;\">\n      <span class=\"cm-icon\">\n        <svg width=\"18\" height=\"18\" viewBox=\"0 0 24 24\" fill=\"none\">\n          <polyline points=\"9 18 15 12 9 6\" stroke=\"white\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n        <\/svg>\n      <\/span>\n      <span class=\"cm-label cm-label-white\"><span>Certifik\u00e1t do CV<\/span> \u2013 dolo\u017eiteln\u00fd d\u016fkaz Va\u0161ich CX znalost\u00ed<\/span>\n    <\/div>\n  <\/div>\n\n  <div class=\"cm-line\" style=\"padding-bottom: 0.5rem;\">\n    <div class=\"cm-item\" style=\"cursor: auto;\">\n      <span class=\"cm-icon\">\n        <svg width=\"18\" height=\"18\" viewBox=\"0 0 24 24\" fill=\"none\">\n          <polyline points=\"9 18 15 12 9 6\" stroke=\"white\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n        <\/svg>\n      <\/span>\n      <span class=\"cm-label cm-label-white\"><span>Postaveno na praxi<\/span> \u2013 \u017e\u00e1dn\u00e1 teorie do \u0161upl\u00edku, jen to, co funguje<\/span>\n    <\/div>\n  <\/div>\n\n  <div class=\"cm-line\">\n    <div class=\"cm-item\" style=\"cursor: auto;\">\n      <span class=\"cm-icon\">\n        <svg width=\"18\" height=\"18\" viewBox=\"0 0 24 24\" fill=\"none\">\n          <polyline points=\"9 18 15 12 9 6\" stroke=\"white\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n        <\/svg>\n      <\/span>\n      <span class=\"cm-label cm-label-white\"><span>Otev\u0159eno v\u0161em<\/span> \u2013 n\u00e1\u0161 z\u00e1vazek vzd\u011bl\u00e1vat trh<\/span>\n    <\/div>\n  <\/div>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-1 fusion_builder_column_inner_2_5 2_5 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-right:2rem;--awb-padding-left:2rem;--awb-row-gap:1rem;--awb-bg-size:cover;--awb-width-large:40%;--awb-margin-top-large:0px;--awb-spacing-right-large:4.8%;--awb-margin-bottom-large:30px;--awb-spacing-left-large:4.8%;--awb-width-medium:40%;--awb-order-medium:0;--awb-spacing-right-medium:4.8%;--awb-spacing-left-medium:4.8%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"text-align:center;--awb-max-width:18rem;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-2 hover-type-none\"><img decoding=\"async\" width=\"652\" height=\"582\" src=\"https:\/\/www.insightsofa.com\/wp-content\/uploads\/2026\/06\/certified.png\" alt class=\"img-responsive wp-image-4967\" srcset=\"https:\/\/www.insightsofa.com\/wp-content\/uploads\/2026\/06\/certified-200x179.png 200w, https:\/\/www.insightsofa.com\/wp-content\/uploads\/2026\/06\/certified-400x357.png 400w, https:\/\/www.insightsofa.com\/wp-content\/uploads\/2026\/06\/certified-600x536.png 600w, https:\/\/www.insightsofa.com\/wp-content\/uploads\/2026\/06\/certified.png 652w\" sizes=\"(max-width: 640px) 100vw, 600px\" \/><\/span><\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-1 fusion-button-default-span fusion-button-default-type w100p\" style=\"--button_accent_color:var(--awb-color6);--button_accent_hover_color:var(--awb-color1);--button_border_hover_color:var(--awb-custom_color_3);--button_gradient_top_color:var(--awb-color1);--button_gradient_bottom_color:var(--awb-color1);--button_gradient_top_color_hover:hsla(var(--awb-custom_color_3-h),calc(var(--awb-custom_color_3-s) - 5%),calc(var(--awb-custom_color_3-l) - 10%),var(--awb-custom_color_3-a));--button_gradient_bottom_color_hover:hsla(var(--awb-custom_color_3-h),calc(var(--awb-custom_color_3-s) - 5%),calc(var(--awb-custom_color_3-l) - 10%),var(--awb-custom_color_3-a));--button_padding-top:1rem;--button_padding-bottom:1rem;--button_margin-right:auto;--button_margin-left:auto;\" target=\"_self\" href=\"https:\/\/www.insightsofa.com\/cs\/Academy\/certifikovany-cx-profesional-cesky-kurz\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Vstoupit do kurzu<\/span><i class=\"fa-chevron-right fas awb-button__icon awb-button__icon--default button-icon-right\" aria-hidden=\"true\"><\/i><\/a><\/div><\/div><\/div><\/div><style>\n.ticker-wrap {\n  width: 100%;\n  overflow: hidden;\n  background: \n#C89610;\n  padding: 14px 0;\n  position: relative;\n}\n\n\/* Fade efekt na okraj\u00edch *\/\n.ticker-wrap::before,\n.ticker-wrap::after {\n  content: '';\n  position: absolute;\n  top: 0;\n  width: 80px;\n  height: 100%;\n  z-index: 2;\n  pointer-events: none;\n}\n.ticker-wrap::before {\n  left: 0;\n  background: linear-gradient(to right, \n#C89610, transparent);\n}\n.ticker-wrap::after {\n  right: 0;\n  background: linear-gradient(to left, \n#C89610, transparent);\n}\n\n.ticker-track {\n  display: flex;\n  white-space: nowrap;\n  animation: ticker-scroll 30s linear infinite;\n}\n\n.ticker-item {\n  display: inline-flex;\n  align-items: center;\n  font-size: 0.9rem;\n  font-weight: 700;\n  color: \n#ffffff;\n  letter-spacing: 0.02em;\n  padding-right: 14px;\n}\n\n\/* Te\u010dka-odd\u011blova\u010d *\/\n.ticker-item::after {\n  content: '\u00b7';\n  margin-left: 14px;\n  color: \n#1a1a1a;\n  font-size: 1.2rem;\n}\n.ticker-item:last-child::after { display: none; }\n\n@keyframes ticker-scroll {\n  0%   { transform: translateX(0); }\n  100% { transform: translateX(-50%); }\n}\n<\/style>\n\n<div class=\"ticker-wrap\">\n  <div class=\"ticker-track\" id=\"tickerTrack\">\n    <!-- prvn\u00ed kopie -->\n    <span class=\"ticker-item\">Byznys Case pro CX<\/span>\n    <span class=\"ticker-item\">CX a strategie \u0159\u00edzen\u00ed<\/span>\n    <span class=\"ticker-item\">Mapov\u00e1n\u00ed z\u00e1kaznick\u00e9 cesty<\/span>\n    <span class=\"ticker-item\">Jak na CX metriky a jejich souhrn<\/span>\n    <span class=\"ticker-item\">Jak d\u011blat spr\u00e1vn\u011b pr\u016fzkumy<\/span>\n    <span class=\"ticker-item\">Uzav\u00edr\u00e1n\u00ed zp\u011btn\u00e9 vazby a z\u00e1chrana nespokojen\u00fdch z\u00e1kazn\u00edk\u016f<\/span>\n    <span class=\"ticker-item\">Z\u00e1v\u011bre\u010dn\u00e1 certifikace<\/span>\n    <!-- druh\u00e1 kopie pro plynulou smy\u010dku -->\n    <span class=\"ticker-item\">Byznys Case pro CX<\/span>\n    <span class=\"ticker-item\">CX a strategie \u0159\u00edzen\u00ed<\/span>\n    <span class=\"ticker-item\">Mapov\u00e1n\u00ed z\u00e1kaznick\u00e9 cesty<\/span>\n    <span class=\"ticker-item\">Jak na CX metriky a jejich souhrn<\/span>\n    <span class=\"ticker-item\">Jak d\u011blat spr\u00e1vn\u011b pr\u016fzkumy<\/span>\n    <span class=\"ticker-item\">Uzav\u00edr\u00e1n\u00ed zp\u011btn\u00e9 vazby a z\u00e1chrana nespokojen\u00fdch z\u00e1kazn\u00edk\u016f<\/span>\n    <span class=\"ticker-item\">Z\u00e1v\u011bre\u010dn\u00e1 certifikace<\/span>\n  <\/div>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-padding-bottom-medium:0px;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:25px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-margin-bottom-small:0px;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-modal modal fade modal-1 demo\" tabindex=\"-1\" role=\"dialog\" aria-labelledby=\"modal-heading-1\" aria-hidden=\"true\" style=\"--awb-border-color:var(--awb-color3);--awb-background:var(--awb-color1);\"><div class=\"modal-dialog modal-lg\" role=\"document\"><div class=\"modal-content fusion-modal-content\"><div class=\"modal-header\"><button class=\"close\" type=\"button\" data-dismiss=\"modal\" aria-hidden=\"true\" aria-label=\"Close\">&times;<\/button><h3 class=\"modal-title\" id=\"modal-heading-1\" data-dismiss=\"modal\" aria-hidden=\"true\">Napl\u00e1novat DEMO<\/h3><\/div><div class=\"modal-body fusion-clearfix\">\n<script><\/script><\/p>\n<div id=\"hs-modal-form-1\"><\/div>\n\n<\/div><div class=\"modal-footer\"><button class=\"fusion-button button-default button-medium button default medium\" type=\"button\" data-dismiss=\"modal\">Close<\/button><\/div><\/div><\/div><\/div><script charset=\"utf-8\" type=\"text\/javascript\" src=\"https:\/\/js-eu1.hsforms.net\/forms\/embed\/v2.js\"><\/script>\n<script>\ndocument.addEventListener('click', function(e) {\n  const trigger1 = e.target.closest('.open-hs-modal-1');\n  const trigger2 = e.target.closest('.open-hs-modal-2');\n\n  if (!trigger1 && !trigger2) return;\n\n  function getCookie(name) {\n    const value = '; ' + document.cookie;\n    const parts = value.split('; ' + name + '=');\n    if (parts.length === 2) return parts.pop().split(';').shift();\n    return '';\n  }\n\n  \/\/ WPML ukl\u00e1d\u00e1 aktu\u00e1ln\u00ed jazyk do cookie wp-wpml_current_language\n  let currentLang = getCookie('wp-wpml_current_language') || 'en';\n  currentLang = currentLang.toLowerCase();\n\n  const isCzech = currentLang === 'cs';\n\n  const forms = {\n    modal1: {\n      target: '#hs-modal-form-1',\n      cs: '8d0978f8-dec3-4573-a1ef-ce6f5b6d119c',\n      en: 'ea6546f9-6863-4b87-8372-a03b1d6cf0b0'\n    },\n    modal2: {\n      target: '#hs-modal-form-2',\n      cs: '15fe1eb2-3fa2-4cc3-a329-1a40e5e0573d',\n      en: '7566452a-24e4-45a9-9a02-4ad10cc838c4'\n    }\n  };\n\n  function loadForm(config) {\n    const target = document.querySelector(config.target);\n    if (!target) return;\n\n    const selectedFormId = isCzech ? config.cs : config.en;\n    const selectedLocale = isCzech ? 'cs' : 'en';\n\n    if (target.dataset.loadedFormId === selectedFormId) return;\n\n    target.innerHTML = '';\n\n    hbspt.forms.create({\n      region: 'eu1',\n      portalId: '143320005',\n      formId: selectedFormId,\n      target: config.target,\n      locale: selectedLocale\n    });\n\n    target.dataset.loadedFormId = selectedFormId;\n  }\n\n  setTimeout(function() {\n    if (trigger1) loadForm(forms.modal1);\n    if (trigger2) loadForm(forms.modal2);\n  }, 300);\n});\n<\/script>\n<style>\n.cm-wrap { font-family: Georgia, serif; max-width: 900px; }\n.cm-btn {\n  display: inline-flex; align-items: center; gap: 8px;\n  border: 2px solid #1a1a1a; border-radius: 10px;\n  background: transparent; padding: 10px 20px;\n  font-size: 15px; font-weight: 700; cursor: pointer;\n  transition: background 0.15s, color 0.15s;\n}\n.cm-btn:hover { background: #3b82f6; border-color: #3b82f6; color: #FFF; }\n.cm-panel {\n  background: transparent; margin-top: 18px;\n  padding: 28px 32px 28px 0px; overflow: hidden;\n  max-height: 0; opacity: 0;\n  transition: max-height 0.4s ease, opacity 0.35s ease, padding 0.3s ease;\n}\n.cm-panel.open { max-height: 600px; opacity: 1; }\n.cm-panel.closed { padding-top: 0; padding-bottom: 0; }\n.cm-title { font-size: 20px; font-weight: 800; margin: 0 0 20px; color: #1a1a1a; }\n.cm-item {\n  display: flex; align-items: center; gap: 16px;\n  padding: 16px 0; border-bottom: 1px solid rgba(0,0,0,0.18);\n  cursor: pointer; text-decoration: none; color: #1a1a1a;\n  transition: opacity 0.15s;\n}\n.cm-item:last-child { border-bottom: none; padding-bottom: 0; }\n.cm-item:first-of-type { padding-top: 0; }\n.cm-item:hover { color: #4f4f4f; }\n.cm-icon {\n  width: 28px; height: 28px; border-radius: 50%;\n  background: #1a1a1a; display: flex; align-items: center;\n  justify-content: center; flex-shrink: 0;\n}\n.cm-label { font-size: 15px; font-weight: 700; line-height: 1.4; }\n\n.cm-label-white { color: white; font-weight: 400; }\n.cm-label-white span { font-weight: 700; }\n<\/style>\n<script>\nfunction cmToggle(btn) {\n  const panel = btn.nextElementSibling;\n  const isOpen = panel.classList.contains('open');\n  if (isOpen) {\n    panel.classList.remove('open');\n    panel.classList.add('closed');\n    btn.setAttribute('aria-expanded', 'false');\n  } else {\n    panel.classList.remove('closed');\n    panel.classList.add('open');\n    btn.setAttribute('aria-expanded', 'true');\n  }\n}\n<\/script><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-five\" style=\"--awb-margin-bottom:0px;\"><h5 class=\"fusion-title-heading title-heading-left awb-gradient-text\" style=\"margin:0;background-color:var(--awb-color5);background-image:linear-gradient(180deg, var(--awb-color5) 0%,var(--awb-color4) 100%);\">V\u00fdukov\u00e9 materi\u00e1ly<\/h5><\/div><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-two h2_responsive\" style=\"--awb-text-color:var(--awb-color1);\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Vyberte si vhodn\u00e9 t\u00e9ma<\/h2><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_1 1_1 fusion-flex-column responsive-flex-wrap\" style=\"--awb-padding-top:1rem;--awb-padding-right:2rem;--awb-padding-bottom:1rem;--awb-padding-left:2rem;--awb-column-gap:2rem;--awb-overflow:hidden;--awb-bg-color:#a3bfa0;--awb-bg-color-hover:#a3bfa0;--awb-bg-size:cover;--awb-border-radius:10px 10px 10px 10px;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-row fusion-content-nowrap\"><div class=\"fusion-image-element \" style=\"--awb-max-width:12rem;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-3 hover-type-none\"><img decoding=\"async\" width=\"1536\" height=\"1536\" alt=\"cx_fundamentals\" src=\"https:\/\/www.insightsofa.com\/wp-content\/uploads\/2026\/06\/cx_fundamentals.png\" class=\"img-responsive wp-image-5437\" srcset=\"https:\/\/www.insightsofa.com\/wp-content\/uploads\/2026\/06\/cx_fundamentals-200x200.png 200w, https:\/\/www.insightsofa.com\/wp-content\/uploads\/2026\/06\/cx_fundamentals-400x400.png 400w, https:\/\/www.insightsofa.com\/wp-content\/uploads\/2026\/06\/cx_fundamentals-600x600.png 600w, https:\/\/www.insightsofa.com\/wp-content\/uploads\/2026\/06\/cx_fundamentals-800x800.png 800w, https:\/\/www.insightsofa.com\/wp-content\/uploads\/2026\/06\/cx_fundamentals-1200x1200.png 1200w, https:\/\/www.insightsofa.com\/wp-content\/uploads\/2026\/06\/cx_fundamentals.png 1536w\" sizes=\"(max-width: 640px) 100vw, 1536px\" \/><\/span><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-stretch fusion-flex-content-wrap\" style=\"--awb-min-height:no;--awb-min-height-medium:no;--awb-min-height-small:no;width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-2 fusion_builder_column_inner_1_1 1_1 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-bottom:0px;\"><h3 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Z\u00e1klady CX<\/h3><\/div><div class=\"fusion-text fusion-text-3 fusion-text-no-margin\" style=\"--awb-font-size:var(--awb-typography4-font-size);--awb-line-height:var(--awb-typography4-line-height);--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:#444444;--awb-max-width:35rem;--awb-margin-bottom:3rem;--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>To, co by m\u011bl zvl\u00e1dat ka\u017ed\u00fd CX profesion\u00e1l \u2014 od kl\u00ed\u010dov\u00fdch metrik po prvn\u00ed customer journey mapy.<\/p>\n<\/div><div class=\"cm-wrap\">\n  <button class=\"cm-btn\" onclick=\"cmToggle(this)\" aria-expanded=\"false\">\n    Zobrazit materi\u00e1ly\n  <\/button>\n  <div class=\"cm-panel closed\">\n    <h5 class=\"cm-title\">Materi\u00e1ly kurzu<\/h5>\n\n    <a class=\"cm-item\" href=\"https:\/\/www.insightsofa.com\/wp-content\/uploads\/2026\/06\/InsightSofa-Whitepaper-CX-Metriky-Pruvodce-1.pdf\" download>\n      <span class=\"cm-icon\">\n        <svg width=\"18\" height=\"18\" viewBox=\"0 0 24 24\" fill=\"none\">\n          <polyline points=\"9 18 15 12 9 6\" stroke=\"white\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n        <\/svg>\n      <\/span>\n      <span class=\"cm-label\">The complete guide to CX metrics: NPS, CSAT, CES and when to use which<\/span>\n    <\/a>\n\n    <a class=\"cm-item\" href=\"https:\/\/www.insightsofa.com\/wp-content\/uploads\/2026\/06\/InsightSofa-Whitepaper-Mapovani-Zakaznicke-Cesty-1.pdf\" download>\n      <span class=\"cm-icon\">\n        <svg width=\"18\" height=\"18\" viewBox=\"0 0 24 24\" fill=\"none\">\n          <polyline points=\"9 18 15 12 9 6\" stroke=\"white\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n        <\/svg>\n      <\/span>\n      <span class=\"cm-label\">Customer Journey Mapping: how to build a map you'll actually use<\/span>\n    <\/a>\n\n    <a class=\"cm-item\" href=\"https:\/\/www.insightsofa.com\/wp-content\/uploads\/2026\/06\/InsightSofa-Whitepaper-CX-Strategie-Stredni-Firmy-1.pdf\" download>\n      <span class=\"cm-icon\">\n        <svg width=\"18\" height=\"18\" viewBox=\"0 0 24 24\" fill=\"none\">\n          <polyline points=\"9 18 15 12 9 6\" stroke=\"white\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n        <\/svg>\n      <\/span>\n      <span class=\"cm-label\">CX strategy on one page: a framework for mid-sized companies<\/span>\n    <\/a>\n  <\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_1 1_1 fusion-flex-column responsive-flex-wrap\" style=\"--awb-padding-top:1rem;--awb-padding-right:2rem;--awb-padding-bottom:1rem;--awb-padding-left:2rem;--awb-column-gap:2rem;--awb-overflow:hidden;--awb-bg-color:#aca4c5;--awb-bg-color-hover:#aca4c5;--awb-bg-size:cover;--awb-border-radius:10px 10px 10px 10px;--awb-width-large:100%;--awb-margin-top-large:2rem;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-row fusion-content-nowrap\"><div class=\"fusion-image-element \" style=\"--awb-max-width:12rem;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-4 hover-type-none\"><img decoding=\"async\" width=\"1536\" height=\"1536\" alt=\"cx_feedback\" src=\"https:\/\/www.insightsofa.com\/wp-content\/uploads\/2026\/06\/cx_feedback.png\" class=\"img-responsive wp-image-5438\" srcset=\"https:\/\/www.insightsofa.com\/wp-content\/uploads\/2026\/06\/cx_feedback-200x200.png 200w, https:\/\/www.insightsofa.com\/wp-content\/uploads\/2026\/06\/cx_feedback-400x400.png 400w, https:\/\/www.insightsofa.com\/wp-content\/uploads\/2026\/06\/cx_feedback-600x600.png 600w, https:\/\/www.insightsofa.com\/wp-content\/uploads\/2026\/06\/cx_feedback-800x800.png 800w, https:\/\/www.insightsofa.com\/wp-content\/uploads\/2026\/06\/cx_feedback-1200x1200.png 1200w, https:\/\/www.insightsofa.com\/wp-content\/uploads\/2026\/06\/cx_feedback.png 1536w\" sizes=\"(max-width: 640px) 100vw, 1536px\" \/><\/span><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-stretch fusion-flex-content-wrap\" style=\"--awb-min-height:no;--awb-min-height-medium:no;--awb-min-height-small:no;width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-3 fusion_builder_column_inner_1_1 1_1 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-7 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-bottom:0px;\"><h3 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">M\u011b\u0159en\u00ed z\u00e1kaznick\u00e9 zp\u011btn\u00e9 vazby<\/h3><\/div><div class=\"fusion-text fusion-text-4 fusion-text-no-margin\" style=\"--awb-font-size:var(--awb-typography4-font-size);--awb-line-height:var(--awb-typography4-line-height);--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:#444444;--awb-max-width:35rem;--awb-margin-bottom:3rem;--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>\u0158emeslo, kter\u00e9 stoj\u00ed za \u010d\u00edsly \u2014 jak zajistit, aby va\u0161e CX data \u0159\u00edkala pravdu.<\/p>\n<\/div><div class=\"cm-wrap\">\n  <button class=\"cm-btn\" onclick=\"cmToggle(this)\" aria-expanded=\"false\">\n    Zobrazit materi\u00e1ly\n  <\/button>\n  <div class=\"cm-panel closed\">\n    <h5 class=\"cm-title\">Materi\u00e1ly kurzu<\/h5>\n\n    <a class=\"cm-item\" href=\"https:\/\/www.insightsofa.com\/wp-content\/uploads\/2026\/06\/InsightSofa-Whitepaper-Statisticka-Validita-CX-Dat-1.pdf\" download>\n      <span class=\"cm-icon\">\n        <svg width=\"18\" height=\"18\" viewBox=\"0 0 24 24\" fill=\"none\">\n          <polyline points=\"9 18 15 12 9 6\" stroke=\"white\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n        <\/svg>\n      <\/span>\n      <span class=\"cm-label\">Statistical validity of CX data: how many responses do you really need<\/span>\n    <\/a>\n\n    <a class=\"cm-item\" href=\"https:\/\/www.insightsofa.com\/wp-content\/uploads\/2026\/06\/InsightSofa-Whitepaper-Unava-Z-Dotazovani-1.pdf\" download>\n      <span class=\"cm-icon\">\n        <svg width=\"18\" height=\"18\" viewBox=\"0 0 24 24\" fill=\"none\">\n          <polyline points=\"9 18 15 12 9 6\" stroke=\"white\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n        <\/svg>\n      <\/span>\n      <span class=\"cm-label\">Survey fatigue: how to measure it and how to avoid it<\/span>\n    <\/a>\n\n    <a class=\"cm-item\" href=\"https:\/\/www.insightsofa.com\/wp-content\/uploads\/2026\/06\/InsightSofa-Whitepaper-Trigger-vs-Relacni-Pruzkumy-1.pdf\" download>\n      <span class=\"cm-icon\">\n        <svg width=\"18\" height=\"18\" viewBox=\"0 0 24 24\" fill=\"none\">\n          <polyline points=\"9 18 15 12 9 6\" stroke=\"white\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n        <\/svg>\n      <\/span>\n      <span class=\"cm-label\">Trigger-based vs. relationship surveys: when and why<\/span>\n    <\/a>\n\n    <a class=\"cm-item\" href=\"https:\/\/www.insightsofa.com\/wp-content\/uploads\/2026\/06\/InsightSofa-Whitepaper-Otevrene-vs-Uzavrene-Otazky-1.pdf\" download>\n      <span class=\"cm-icon\">\n        <svg width=\"18\" height=\"18\" viewBox=\"0 0 24 24\" fill=\"none\">\n          <polyline points=\"9 18 15 12 9 6\" stroke=\"white\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n        <\/svg>\n      <\/span>\n      <span class=\"cm-label\">Open-ended vs. closed questions: what each format really tells you<\/span>\n    <\/a>\n  <\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_1_1 1_1 fusion-flex-column responsive-flex-wrap\" style=\"--awb-padding-top:1rem;--awb-padding-right:2rem;--awb-padding-bottom:1rem;--awb-padding-left:2rem;--awb-column-gap:2rem;--awb-overflow:hidden;--awb-bg-color:#6885ad;--awb-bg-color-hover:#6885ad;--awb-bg-size:cover;--awb-border-radius:10px 10px 10px 10px;--awb-width-large:100%;--awb-margin-top-large:2rem;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-row fusion-content-nowrap\"><div class=\"fusion-image-element \" style=\"--awb-max-width:12rem;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-5 hover-type-none\"><img decoding=\"async\" width=\"1536\" height=\"1536\" alt=\"cx_from_data_to_action\" src=\"https:\/\/www.insightsofa.com\/wp-content\/uploads\/2026\/06\/cx_from_data_to_action.png\" class=\"img-responsive wp-image-5439\" srcset=\"https:\/\/www.insightsofa.com\/wp-content\/uploads\/2026\/06\/cx_from_data_to_action-200x200.png 200w, https:\/\/www.insightsofa.com\/wp-content\/uploads\/2026\/06\/cx_from_data_to_action-400x400.png 400w, https:\/\/www.insightsofa.com\/wp-content\/uploads\/2026\/06\/cx_from_data_to_action-600x600.png 600w, https:\/\/www.insightsofa.com\/wp-content\/uploads\/2026\/06\/cx_from_data_to_action-800x800.png 800w, https:\/\/www.insightsofa.com\/wp-content\/uploads\/2026\/06\/cx_from_data_to_action-1200x1200.png 1200w, https:\/\/www.insightsofa.com\/wp-content\/uploads\/2026\/06\/cx_from_data_to_action.png 1536w\" sizes=\"(max-width: 640px) 100vw, 1536px\" \/><\/span><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-stretch fusion-flex-content-wrap\" style=\"--awb-min-height:no;--awb-min-height-medium:no;--awb-min-height-small:no;width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-4 fusion_builder_column_inner_1_1 1_1 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-8 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-bottom:0px;\"><h3 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Od dat k akci<\/h3><\/div><div class=\"fusion-text fusion-text-5 fusion-text-no-margin\" style=\"--awb-font-size:var(--awb-typography4-font-size);--awb-line-height:var(--awb-typography4-line-height);--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:#444444;--awb-max-width:35rem;--awb-margin-bottom:3rem;--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>M\u00edsto, kde v\u011bt\u0161ina CX program\u016f ztr\u00e1c\u00ed dech \u2014 jak prom\u011bnit zp\u011btnou vazbu v rozhodnut\u00ed, procesy a v\u00fdsledky.<\/p>\n<\/div><div class=\"cm-wrap\">\n  <button class=\"cm-btn\" onclick=\"cmToggle(this)\" aria-expanded=\"false\">\n    Zobrazit materi\u00e1ly\n  <\/button>\n  <div class=\"cm-panel closed\">\n    <h5 class=\"cm-title\">Materi\u00e1ly kurzu<\/h5>\n\n    <a class=\"cm-item\" href=\"https:\/\/www.insightsofa.com\/wp-content\/uploads\/2026\/06\/InsightSofa-Whitepaper-Closed-Loop-Feedback-3.pdf\" download>\n      <span class=\"cm-icon\">\n        <svg width=\"18\" height=\"18\" viewBox=\"0 0 24 24\" fill=\"none\">\n          <polyline points=\"9 18 15 12 9 6\" stroke=\"white\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n        <\/svg>\n      <\/span>\n      <span class=\"cm-label\">Closed-loop feedback: how to build a process that actually works<\/span>\n    <\/a>\n\n    <a class=\"cm-item\" href=\"https:\/\/www.insightsofa.com\/wp-content\/uploads\/2026\/06\/InsightSofa-Whitepaper-Modely-CX-Governance-1.pdf\" download>\n      <span class=\"cm-icon\">\n        <svg width=\"18\" height=\"18\" viewBox=\"0 0 24 24\" fill=\"none\">\n          <polyline points=\"9 18 15 12 9 6\" stroke=\"white\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n        <\/svg>\n      <\/span>\n      <span class=\"cm-label\">Who should own CX in your organization: governance models<\/span>\n    <\/a>\n\n    <a class=\"cm-item\" href=\"https:\/\/www.insightsofa.com\/wp-content\/uploads\/2026\/06\/InsightSofa-Whitepaper-Z-Kritika-Promoter-1.pdf\" download>\n      <span class=\"cm-icon\">\n        <svg width=\"18\" height=\"18\" viewBox=\"0 0 24 24\" fill=\"none\">\n          <polyline points=\"9 18 15 12 9 6\" stroke=\"white\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n        <\/svg>\n      <\/span>\n      <span class=\"cm-label\">From detractor to promoter: case study approaches to saving customers<\/span>\n    <\/a>\n  <\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-7 fusion_builder_column_1_1 1_1 fusion-flex-column responsive-flex-wrap\" style=\"--awb-padding-top:1rem;--awb-padding-right:2rem;--awb-padding-bottom:1rem;--awb-padding-left:2rem;--awb-column-gap:2rem;--awb-overflow:hidden;--awb-bg-color:#bd8c7f;--awb-bg-color-hover:#bd8c7f;--awb-bg-size:cover;--awb-border-radius:10px 10px 10px 10px;--awb-width-large:100%;--awb-margin-top-large:2rem;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-row fusion-content-nowrap\"><div class=\"fusion-image-element \" style=\"--awb-max-width:12rem;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-6 hover-type-none\"><img decoding=\"async\" width=\"1536\" height=\"1536\" alt=\"cx_business\" src=\"https:\/\/www.insightsofa.com\/wp-content\/uploads\/2026\/06\/cx_business.png\" class=\"img-responsive wp-image-5440\" srcset=\"https:\/\/www.insightsofa.com\/wp-content\/uploads\/2026\/06\/cx_business-200x200.png 200w, https:\/\/www.insightsofa.com\/wp-content\/uploads\/2026\/06\/cx_business-400x400.png 400w, https:\/\/www.insightsofa.com\/wp-content\/uploads\/2026\/06\/cx_business-600x600.png 600w, https:\/\/www.insightsofa.com\/wp-content\/uploads\/2026\/06\/cx_business-800x800.png 800w, https:\/\/www.insightsofa.com\/wp-content\/uploads\/2026\/06\/cx_business-1200x1200.png 1200w, https:\/\/www.insightsofa.com\/wp-content\/uploads\/2026\/06\/cx_business.png 1536w\" sizes=\"(max-width: 640px) 100vw, 1536px\" \/><\/span><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-stretch fusion-flex-content-wrap\" style=\"--awb-min-height:no;--awb-min-height-medium:no;--awb-min-height-small:no;width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-5 fusion_builder_column_inner_1_1 1_1 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-9 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-bottom:0px;\"><h3 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">CX a byznys<\/h3><\/div><div class=\"fusion-text fusion-text-6 fusion-text-no-margin\" style=\"--awb-font-size:var(--awb-typography4-font-size);--awb-line-height:var(--awb-typography4-line-height);--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:#444444;--awb-max-width:35rem;--awb-margin-bottom:3rem;--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>Z\u00e1kaznick\u00e1 zku\u0161enost pohledem p\u0159edstavenstva \u2014 tvrd\u00e1 ekonomika za customer experience.<\/p>\n<\/div><div class=\"cm-wrap\">\n  <button class=\"cm-btn\" onclick=\"cmToggle(this)\" aria-expanded=\"false\">\n    Zobrazit materi\u00e1ly\n  <\/button>\n  <div class=\"cm-panel closed\">\n    <h5 class=\"cm-title\">Materi\u00e1ly kurzu<\/h5>\n\n    <a class=\"cm-item\" href=\"https:\/\/www.insightsofa.com\/wp-content\/uploads\/2026\/06\/InsightSofa-Whitepaper-ROI-CX-Programu-1.pdf\" download>\n      <span class=\"cm-icon\">\n        <svg width=\"18\" height=\"18\" viewBox=\"0 0 24 24\" fill=\"none\">\n          <polyline points=\"9 18 15 12 9 6\" stroke=\"white\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n        <\/svg>\n      <\/span>\n      <span class=\"cm-label\">ROI of a CX program: a step-by-step calculation model<\/span>\n    <\/a>\n\n    <a class=\"cm-item\" href=\"https:\/\/www.insightsofa.com\/wp-content\/uploads\/2026\/06\/InsightSofa-Whitepaper-NPS-a-Retence-1.pdf\" download>\n      <span class=\"cm-icon\">\n        <svg width=\"18\" height=\"18\" viewBox=\"0 0 24 24\" fill=\"none\">\n          <polyline points=\"9 18 15 12 9 6\" stroke=\"white\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n        <\/svg>\n      <\/span>\n      <span class=\"cm-label\">The link between NPS and retention: when the correlation holds and when it's an illusion<\/span>\n    <\/a>\n\n    <a class=\"cm-item\" href=\"https:\/\/www.insightsofa.com\/wp-content\/uploads\/2026\/06\/InsightSofa-Whitepaper-Cena-Spatneho-CX-1.pdf\" download>\n      <span class=\"cm-icon\">\n        <svg width=\"18\" height=\"18\" viewBox=\"0 0 24 24\" fill=\"none\">\n          <polyline points=\"9 18 15 12 9 6\" stroke=\"white\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n        <\/svg>\n      <\/span>\n      <span class=\"cm-label\">The cost of poor customer experience: how to quantify lost opportunities<\/span>\n    <\/a>\n  <\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"100-width.php","meta":{"content-type":"","footnotes":""},"class_list":["post-4783","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.insightsofa.com\/cs\/wp-json\/wp\/v2\/pages\/4783","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.insightsofa.com\/cs\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.insightsofa.com\/cs\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.insightsofa.com\/cs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.insightsofa.com\/cs\/wp-json\/wp\/v2\/comments?post=4783"}],"version-history":[{"count":127,"href":"https:\/\/www.insightsofa.com\/cs\/wp-json\/wp\/v2\/pages\/4783\/revisions"}],"predecessor-version":[{"id":5507,"href":"https:\/\/www.insightsofa.com\/cs\/wp-json\/wp\/v2\/pages\/4783\/revisions\/5507"}],"wp:attachment":[{"href":"https:\/\/www.insightsofa.com\/cs\/wp-json\/wp\/v2\/media?parent=4783"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}