{"id":2657,"date":"2026-02-24T08:21:17","date_gmt":"2026-02-24T07:21:17","guid":{"rendered":"https:\/\/www.insightsofa.com\/retail\/"},"modified":"2026-07-07T10:24:12","modified_gmt":"2026-07-07T08:24:12","slug":"retail","status":"publish","type":"page","link":"https:\/\/www.insightsofa.com\/cs\/odvetvi\/retail\/","title":{"rendered":"Retail"},"content":{"rendered":"

\"cx_healthcare\"<\/span><\/div><\/div><\/div>

Z\u00e1kaznick\u00e1 zku\u0161enost \u2028v retailu<\/h1><\/div>

Od vstupu na prodejnu p\u0159es komunikaci person\u00e1lu a\u017e po zaplacen\u00ed a n\u00e1vrat z\u00e1kazn\u00edka.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

Kontrola pobo\u010dek v re\u00e1ln\u00e9m \u010dase<\/h3><\/div><\/div><\/div>

Zamezen\u00ed ztr\u00e1t\u011b z\u00e1kazn\u00edk\u016f<\/h3><\/div><\/div><\/div>

CX propojen\u00e9 s tr\u017ebami<\/h3><\/div><\/div><\/div><\/div><\/div><\/div>

V\u00edte, jak si vede ka\u017ed\u00e1 prodejna. Ka\u017ed\u00e1 sm\u011bna. Ka\u017ed\u00fd t\u00fdm. Bez zpo\u017ed\u011bn\u00ed a bez dohad\u016f.<\/p>\n<\/div><\/div><\/div>

Nespokojen\u00e9ho z\u00e1kazn\u00edka zachyt\u00edte d\u0159\u00edv, ne\u017e odejde ke konkurenci. A d\u0159\u00edv, ne\u017e o sv\u00e9 zku\u0161enosti nap\u00ed\u0161e ve\u0159ejn\u011b.<\/p>\n<\/div><\/div><\/div>

Uvid\u00edte, kde v\u00e1m \u0161patn\u00e1 zku\u0161enost re\u00e1ln\u011b bere pen\u00edze. A kde naopak kvalitn\u00ed servis zvy\u0161uje \u00fatratu i n\u00e1vratnost.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>

Kontrola pobo\u010dek v re\u00e1ln\u00e9m \u010dase<\/h4><\/div>

V\u00edte, jak si vede ka\u017ed\u00e1 prodejna. Ka\u017ed\u00e1 sm\u011bna. Ka\u017ed\u00fd t\u00fdm. Bez zpo\u017ed\u011bn\u00ed a bez dohad\u016f.<\/p>\n<\/div>

Zamezen\u00ed ztr\u00e1t\u011b z\u00e1kazn\u00edk\u016f<\/h4><\/div>

Nespokojen\u00e9ho z\u00e1kazn\u00edka zachyt\u00edte d\u0159\u00edv, ne\u017e odejde ke konkurenci. A d\u0159\u00edv, ne\u017e o sv\u00e9 zku\u0161enosti nap\u00ed\u0161e ve\u0159ejn\u011b.<\/p>\n<\/div>

CX propojen\u00e9 s tr\u017ebami<\/h4><\/div>

Uvid\u00edte, kde v\u00e1m \u0161patn\u00e1 zku\u0161enost re\u00e1ln\u011b bere pen\u00edze. A kde naopak kvalitn\u00ed servis zvy\u0161uje \u00fatratu i n\u00e1vratnost.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

Jak to funguje<\/h5><\/div>

Z\u00e1kaznick\u00e1 zku\u0161enost
nap\u0159\u00ed\u010d celou prodejnou<\/h2><\/div>

\u010cistota. Dostupnost zbo\u017e\u00ed. Ochota person\u00e1lu. Rychlost obsluhy. Atmosf\u00e9ra. InsightSofa m\u011b\u0159\u00ed zku\u0161enost z\u00e1kazn\u00edk\u016f v kl\u00ed\u010dov\u00fdch momentech n\u00e1kupu. Pomoc\u00ed Email\u016f, SMS, nebo QR k\u00f3d\u016f na pokladn\u00e1ch, u v\u00fdchodu, v kabink\u00e1ch nebo p\u0159\u00edmo v odd\u011blen\u00edch z\u00edsk\u00e1te okam\u017eitou zp\u011btnou vazbu.<\/p>\n<\/div>

<\/i>

Zobraz data za V\u0161echny pobo\u010dky<\/span>, pouze za produktovou skupinu d\u00e1msk\u00e1 m\u00f3da<\/span> za posledn\u00ed 3 t\u00fddny<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>

\"cx-retail\"<\/span><\/div><\/div><\/div><\/div><\/div>
Kl\u00ed\u010dov\u00e9 ukazatele<\/h5><\/div>

Kter\u00e1 pobo\u010dka exceluje,
a kter\u00e1 ztr\u00e1c\u00ed?<\/h2><\/div>

InsightSofa porovn\u00e1v\u00e1 jednotliv\u00e9 pobo\u010dky mezi sebou. Z\u00edsk\u00e1te jasn\u00fd p\u0159ehled, kde vznikaj\u00ed u\u0161l\u00e9 pen\u00edze. Proto\u017ee ka\u017ed\u00e1 \u0161patn\u00e1 zku\u0161enost m\u00e1 svou hodnotu. A ta se d\u00e1 spo\u010d\u00edtat.<\/p>\n<\/div>

<\/i>

Zobraz data za Anglii<\/span>, segmentovan\u00e1 podle Obchod\u016f<\/span> za posledn\u00ed 3 m\u011bs\u00edce<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>

<\/span><\/div><\/div><\/div><\/div><\/div>
N\u00e1lada z\u00e1kazn\u00edk\u016f<\/h5><\/div>

Emoce, kter\u00e9 rozhoduj\u00ed o tr\u017eb\u00e1ch<\/h2><\/div>

InsightSofa vyu\u017e\u00edv\u00e1 AI k anal\u00fdze otev\u0159en\u00fdch odpov\u011bd\u00ed. V re\u00e1ln\u00e9m \u010dase tak vid\u00edte, jak\u00e1 atmosf\u00e9ra na prodejn\u00e1ch skute\u010dn\u011b panuje. Ne podle intern\u00edho reportu. Ale podle lid\u00ed, kte\u0159\u00ed u v\u00e1s pr\u00e1v\u011b nakoupili.<\/p>\n<\/div>

<\/i>

Zobraz data za Anglii<\/span>, segmentovan\u00e1 podle Odd\u011blen\u00ed<\/span> b\u011bhem posledn\u00edch 3 m\u011bs\u00edc\u016f<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>

\"cx-retail-sentiment\"<\/span><\/div><\/div><\/div><\/div><\/div>
Automatick\u00e9 \u0161t\u00edtkov\u00e1n\u00ed<\/h5><\/div>

N\u00e1m\u011bty na zlep\u0161en\u00ed.
Automaticky.<\/h2><\/div>

Z\u00e1kazn\u00edci \u010dasto d\u00e1vaj\u00ed konkr\u00e9tn\u00ed n\u00e1vrhy. InsightSofa tyto podn\u011bty automaticky t\u0159\u00edd\u00ed a p\u0159i\u0159azuje odpov\u011bdn\u00fdm mana\u017eer\u016fm. Ka\u017ed\u00e1 pobo\u010dka tak dost\u00e1v\u00e1 jasn\u00fd seznam priorit. Zp\u011btn\u00e1 vazba se m\u011bn\u00ed v ak\u010dn\u00ed pl\u00e1n.<\/span><\/p>\n<\/div>

<\/i>

Zobraz data za \u010ceskou republiku<\/span>, za touchpoint N\u00e1v\u0161t\u011bva obchodu<\/span> za posledn\u00ed 3 t\u00fddny<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>

\"faktory-retail\"<\/span><\/div><\/div><\/div>

Chcete tato data ve sv\u00e9 firm\u011b?<\/h3><\/div><\/div><\/div>
Domluvit sch\u016fzku<\/span><\/a><\/div>
Spustit uk\u00e1zku ihned<\/span><\/a><\/div>

Nebo n\u00e1m rovnou zavolejte +420 777 661 368<\/p>\n<\/div>

Vyzkou\u0161ejte na\u0161\u00ed kalkula\u010dku CX ziskovosti<\/a><\/strong>.<\/span><\/p>\n<\/div><\/div><\/div><\/div>