{"id":2635,"date":"2026-02-12T11:11:19","date_gmt":"2026-02-12T10:11:19","guid":{"rendered":"https:\/\/www.insightsofa.com\/customer-experience\/"},"modified":"2026-07-13T16:37:49","modified_gmt":"2026-07-13T14:37:49","slug":"zakaznicka-zkusenost","status":"publish","type":"page","link":"https:\/\/www.insightsofa.com\/cs\/zakaznicka-zkusenost\/","title":{"rendered":"Z\u00e1kaznick\u00e1 zku\u0161enost"},"content":{"rendered":"

Z\u00e1kaznick\u00e1 zku\u0161enost
Zvl\u00e1dnut\u00e1 do detailu<\/h1><\/div>

O krok nap\u0159ed p\u0159ed v\u0161emi ostatn\u00edmi<\/p>\n<\/div><\/div><\/div>

\"Z\u00e1kaznick\u00e1<\/span><\/div><\/div><\/div><\/div><\/div>
<\/i><\/div><\/div><\/div><\/div>

86% z\u00e1kazn\u00edk\u016f<\/h4><\/div><\/div><\/div>

1 nespokojen\u00fd z\u00e1kazn\u00edk<\/h4><\/div><\/div><\/div>

CX je konkuren\u010dn\u00ed zbra\u0148<\/h4><\/div><\/div><\/div><\/div><\/div><\/div>

je ochotno zaplatit v\u00edce za lep\u0161\u00ed z\u00e1kaznickou zku\u0161enost <\/p>\n<\/div><\/div><\/div>

Sd\u00edl\u00ed svoji negativn\u00ed zku\u0161enost 8 \u2013 10 zn\u00e1m\u00fdm <\/p>\n<\/div><\/div><\/div>

u\u017e nen\u00ed \u201enice to have\u201c, ale nutnost\u00ed pro r\u016fst firmy <\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>

86% z\u00e1kazn\u00edk\u016f<\/h4><\/div>

je ochotno zaplatit v\u00edce za lep\u0161\u00ed z\u00e1kaznickou zku\u0161enost <\/p>\n<\/div>

1 nespokojen\u00fd z\u00e1kazn\u00edk<\/h4><\/div>

Sd\u00edl\u00ed svoji negativn\u00ed zku\u0161enost 8 \u2013 10 zn\u00e1m\u00fdm <\/p>\n<\/div>

CX je konkuren\u010dn\u00ed zbra\u0148<\/h4><\/div>

u\u017e nen\u00ed \u201enice to have\u201c, ale nutnost\u00ed pro r\u016fst firmy <\/p>\n<\/div><\/div><\/div><\/div><\/div>

Segment Report<\/h5><\/div>

Kde vznik\u00e1 skute\u010dn\u00e1 zku\u0161enost<\/h2><\/div>

Segmentov\u00fd report je va\u0161e prvn\u00ed m\u00edsto, kde opravdu pozn\u00e1te z\u00e1kazn\u00edky. Uk\u00e1\u017ee v\u00e1m p\u0159esn\u011b, kde vznik\u00e1 pozitivn\u00ed i negativn\u00ed zku\u0161enost \u2014 bez domn\u011bnek, jen s jasn\u00fdmi daty. <\/p>\n<\/div>

<\/i>

Show data from All branches<\/span>, only for product segment Beds<\/span> during last 3 months<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>

\"cx_branches\"<\/span><\/div><\/div><\/div><\/div><\/div>
Trend Report<\/h5><\/div>

Zlep\u0161ujete se.
Nebo naopak?<\/h2><\/div>

V\u00edte, kde jste siln\u00ed. Te\u010f je \u010das zjistit, jestli se posouv\u00e1te d\u00e1l. Trend report uk\u00e1\u017ee, zda byl minul\u00fd m\u011bs\u00edc lep\u0161\u00ed ne\u017e ten p\u0159edchoz\u00ed \u2014 a jestli va\u0161e z\u00e1kaznick\u00e1 zku\u0161enost roste, nebo ztr\u00e1c\u00ed dech. <\/p>\n<\/div>

<\/i>

Show data from All branches<\/span>, only for product segment Beds<\/span> during last 3 months<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>

\"cx_trend\"<\/span><\/div><\/div><\/div><\/div><\/div>
Pro celou organizaci<\/h5><\/div>

Jasn\u00fd c\u00edl pro r\u016fzn\u00e9 role.<\/h2><\/div><\/div><\/div>
\"cx_director_goal\"<\/span><\/div>

CX \u0159editel<\/h4><\/div>

Zvy\u0161uje tr\u017eby a retenci t\u00edm, \u017ee odhal\u00ed d\u016fvody odchod\u016f z\u00e1kazn\u00edk\u016f a p\u0159\u00edle\u017eitosti k upsellu.<\/p>\n<\/div><\/div><\/div>

\"cx_sales_director_goal\"<\/span><\/div>

Obchodn\u00ed \u0159editel<\/h4><\/div>

D\u00e1v\u00e1 re\u00e1ln\u00e1 data pro systematick\u00e9 zlep\u0161ov\u00e1n\u00ed z\u00e1kaznick\u00e9 zku\u0161enosti nap\u0159\u00ed\u010d firmou.<\/p>\n<\/div><\/div><\/div>

\"cx_r&d_director_goal\"<\/span><\/div>

R&D \u0158editel<\/h4><\/div>

P\u0159in\u00e1\u0161\u00ed konkr\u00e9tn\u00ed zp\u011btnou vazbu pro rychlej\u0161\u00ed inovace a v\u00fdvoj produkt\u016f, kter\u00e9 z\u00e1kazn\u00edci skute\u010dn\u011b cht\u011bj\u00ed.<\/p>\n<\/div><\/div><\/div>

\"cx_marketing_director_goal\"<\/span><\/div>

Marketingov\u00fd \u0159editel<\/h4><\/div>

Umo\u017e\u0148uje c\u00edlit kampan\u011b podle skute\u010dn\u00e9 spokojenosti z\u00e1kazn\u00edk\u016f a prom\u011bnit promot\u00e9ry ve zdroj r\u016fstu.<\/p>\n<\/div><\/div><\/div>

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