The intention of Customer Experience Management (CEM) is to take the view your customer has about your product or company and use it for improvements of your organization. In today’s world full of information, the customer has more influence than ever. With the right tool in your hands you can use the power of word-of-mouth to your benefit. Remember that acquiring a new customer is 5 to 10 times more expensive than keeping a current one.
A comprehensive Customer Experience Management approach involves a journey towards influencing and optimising your processes as well as behaviour throughout the whole company. Data available in real time provided by advanced survey tool such as InsightSofa will help you and your entire organisation in building a Customer Experience oriented company.
Get your whole company on board and drive a behavioural shift. Let everybody understand that your competition is always the best experience your customer had with another product or company. Discover our automated InsightSofa Customer Experience Management tool with its fully customisable features. We will even assist you along your journey for a 100% successful implementation, just like we did in other customer oriented companies around the globe.
The NPS® methodology is a way of gauging customer loyalty. In connection with a powerful software solution, NPS offers a simple way of presenting feedback to the entire company. With enhanced reporting capabilities the NPS® is not just a number. Watch as growth of the NPS score is related to growth of revenue. Adopt this approach backed by research facilities.
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